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Ross Abernathy and the Frontier National Bank

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Ross Abernathy and the Frontier National Bank
ROSS ABERNATHY AND THE FRONTIER NATIONAL BANK
A CASE STUDY

SITUATION ANALYSIS

|Time - Line |Events in Frontier National Bank |Events of Ross |
|1939 - 1955 |Downward trend started, profit & market standing declined | |
|1955-1970 |Continued with monopolistic business and nation’s best known banks |Joined Chicago Bank |
|1970-1977 |3rd place in assets & 6th place in profit |-1973 Ross offered Vice Chairman in Chicago bank |
| | |-1974 joined Group of insurance companies as CEO |
|1977- |-Retirement of CEO (founder) & Son in Law will replace him, was |Ross joins as CEO of Frontier National Bank |
| |depressing news | |
| |-CoC recommended for merger with younger competitor | |
| |-Board started searching of new CEO | |
| | | |

ROSS PROFILE
Highly aspirant with leadership qualities, dedicated & devoted with high ambitions. Competent having better acquaintance in statistics & economics

PROBLEM

Because of conservative attitude, though employees were technically competent they lack vision for performance making bank to loose market share.

OPTIONS

FIRST – INSIDE TEAM
Identifying efficient team from available internal human resource.
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