rothaermel exercise 1
GROUP CASE STUDY 1 INSTRUCTIONS
Complete a case study of ABC Corporation (your instructor will assign the specific company for the case study at the beginning of Module/Week 3) in the case section of the text (e.g. Case Number 1).
A formal, in-depth case study analysis requires you to utilize the entire strategic management process. Assume your group is a consulting team asked by the ABC Corporation to analyze its external/internal environment and make strategic recommendations. You must include exhibits to support your analysis and recommendations.
The case study must include these components: 10–12 pages of text plus the exhibits Cover page (must include the company name, your group name, a list of the active team members and the date of submission, and a references page; the document must follow current APA guidelines) Matrices, which must be exhibits/attachments in the appendix and not part of the body of the analysis (The Strategy Club has excellent templates/examples for exhibits and matrices: http://strategyclub.com/free-student-template/)
Case study deliverables (text must follow this order with APA level headings for each component): Executive Summary Existing mission, objectives, and strategies A new mission statement (include the number of the component in parenthesis before addressing that component)
Great mission statements address these nine components: Customers: Who are the firm’s customers? Products or services: What are the firm’s major products or services? Markets: Geographically, where does the firm compete? Technology: Is the firm technologically current? Concern for survival, growth, and profitability: Is the firm committed to growth and financial soundness? Philosophy: What are the basic beliefs, values, aspirations, and ethical priorities of the firm? Self-concept: What is the firm’s distinctive competence or major competitive advantage? Concern for public image: Is the firm responsive to social, community,
Complete a case study of ABC Corporation (your instructor will assign the specific company for the case study at the beginning of Module/Week 3) in the case section of the text (e.g. Case Number 1).
A formal, in-depth case study analysis requires you to utilize the entire strategic management process. Assume your group is a consulting team asked by the ABC Corporation to analyze its external/internal environment and make strategic recommendations. You must include exhibits to support your analysis and recommendations.
The case study must include these components: 10–12 pages of text plus the exhibits Cover page (must include the company name, your group name, a list of the active team members and the date of submission, and a references page; the document must follow current APA guidelines) Matrices, which must be exhibits/attachments in the appendix and not part of the body of the analysis (The Strategy Club has excellent templates/examples for exhibits and matrices: http://strategyclub.com/free-student-template/)
Case study deliverables (text must follow this order with APA level headings for each component): Executive Summary Existing mission, objectives, and strategies A new mission statement (include the number of the component in parenthesis before addressing that component)
Great mission statements address these nine components: Customers: Who are the firm’s customers? Products or services: What are the firm’s major products or services? Markets: Geographically, where does the firm compete? Technology: Is the firm technologically current? Concern for survival, growth, and profitability: Is the firm committed to growth and financial soundness? Philosophy: What are the basic beliefs, values, aspirations, and ethical priorities of the firm? Self-concept: What is the firm’s distinctive competence or major competitive advantage? Concern for public image: Is the firm responsive to social, community,