Sept 15 Culture, Management Style, Systems Chapter 5
Week 5 Political Environment Chapter 6
Sept 22 International Legal Environment Chapter 7 Test Chapters 1-5
Week 6 Marketing Research Chapter 8
Sept 29 The Americas Chapter 9
Week 7 Europe, Africa, and Middle East Chapter 10
Oct 6 Asia Pacific Region Chapter 11
Week 8 Global Marketing Management Chapter 12
Oct 13
Week 9 Products and Services for Consumers Chapter 13
Oct 20 Products and Services for Businesses Chapter 14 Test Chapters 6-12
Week 10 International Marketing Channels Chapter 15
Oct 27 Communications and Advertising Chapter 16
Week 11 Personal Selling Chapter 17
Nov 3 International Travel Presentations
Week 12 Pricing for International Markets Chapter 18
Nov 10 Presentations
Week 13 Negotiating with International Parties Chapter 19
Nov 17 Presentations
Week 14 Presentations
Nov 24
Week 15 Presentations
Dec 1 Last Class Dec 3
Case
Presentations: The specific requirements for case presentations will be discussed during the first class. Students who either miss this class or are not clear on the case presentation requirements must contact the instructor.
Disabilities: Students with physical or learning disabilities who have special needs with regard to course participation must identify themselves to the instructor during the first week of the semester.
Attendance: Students are expected to attend all classes in the course. If a student can not attend class, please notify the instructor by e-mail or by phone prior to class.
Academic
Integrity: The university policy on academic integrity will be adhered to during this course. Students who are unclear as to the policy of the university regarding academic integrity must contact the instructor.
Notes: