Royal Enfield
ROYAL ENFIELD:
In 1863, Enfield Company was registered as bicycle manufacturing company in England. In 1913, Royal is added to the company name and started manufacturing motor cycles with own designed engine with 8 BHP to war department. In 1921, Royal Enfield has introduced 973 cc engine twin and in 1924, 350 JAP has been introduced. During Second World War, The models produced for the army were the WD/C 350 cc side valve, WD/CO 350 cc OHV, WD/D 250 cc SV, WD/G 350 cc OHV and WD/L 570 cc SV
From 1955 to 1959, the vehicle is painted with Red and has been sold as Indian motor cycles by Indian Sales Corporation of India in USA and it has been stopped
Entry into India:
The Royal Enfield two wheelers started selling from 1949 onward in India and the manufacturing facility is at Chennai. The flagship model is 500CC and it is in booking for 6 months in advance
Royal Enfield India:
In 2000, the company was deceive and could not sell 2000 numbers against the 6000 nos of the capacity. Mr.Sidharadh Lal, third generation of the company stood up and thought to rejunuvate the company. He recruited Mr.Ravichandran as CEO who was having rich experience in TVS Motors and Bajaj auto Limited
Rejunavation time:
Mr.Ravichandran understood the issues at the customer side and addressed by improving the engine by changing from cast iron to aluminum which improved 20% on fuel efficiency without changing the vibration and beat which is the most likely part of the Bullet.
Also, the design of head lamp is changed according to the customer wants and after many sleepless nights of Mr.Ravichandran, he changed the gear foot lever changed from right side to left side as per the customer requirement after addressing the oil leakage complaints from engine sump and gear box
With that product quality is improved as per the standard and customer started liking again the product and recorded more than 10000 units in Oct’12
Changing time:
Mr.Venki Subramanian has joined the
In 1863, Enfield Company was registered as bicycle manufacturing company in England. In 1913, Royal is added to the company name and started manufacturing motor cycles with own designed engine with 8 BHP to war department. In 1921, Royal Enfield has introduced 973 cc engine twin and in 1924, 350 JAP has been introduced. During Second World War, The models produced for the army were the WD/C 350 cc side valve, WD/CO 350 cc OHV, WD/D 250 cc SV, WD/G 350 cc OHV and WD/L 570 cc SV
From 1955 to 1959, the vehicle is painted with Red and has been sold as Indian motor cycles by Indian Sales Corporation of India in USA and it has been stopped
Entry into India:
The Royal Enfield two wheelers started selling from 1949 onward in India and the manufacturing facility is at Chennai. The flagship model is 500CC and it is in booking for 6 months in advance
Royal Enfield India:
In 2000, the company was deceive and could not sell 2000 numbers against the 6000 nos of the capacity. Mr.Sidharadh Lal, third generation of the company stood up and thought to rejunuvate the company. He recruited Mr.Ravichandran as CEO who was having rich experience in TVS Motors and Bajaj auto Limited
Rejunavation time:
Mr.Ravichandran understood the issues at the customer side and addressed by improving the engine by changing from cast iron to aluminum which improved 20% on fuel efficiency without changing the vibration and beat which is the most likely part of the Bullet.
Also, the design of head lamp is changed according to the customer wants and after many sleepless nights of Mr.Ravichandran, he changed the gear foot lever changed from right side to left side as per the customer requirement after addressing the oil leakage complaints from engine sump and gear box
With that product quality is improved as per the standard and customer started liking again the product and recorded more than 10000 units in Oct’12
Changing time:
Mr.Venki Subramanian has joined the