Royal Selangor International Sdn. Bhd.
Synopsis
Royal Selangor, a Malaysian pewter manufacturer and retailer that started almost 130 years ago, is the largest of its type in the world. It is known as the Icon of Malaysia. Royal Selangor is a classic example of a brand that combines the Asian heritage with global aspirations for growth. By leveraging on historic and contemporary designs, it has maintained a certain aura around the brand. It has remained relevant to the times and launched new designs that appeal to the younger crowd and the brand has been elevating a non-luxury product beyond just a commodity. Royal Selangor is still, a family controlled organization and has managed to build a strong international brand with a balanced combination of innovative designs and high quality products. Having established a good reputation internationally, Royal Selangor has often been cited as a role model for aspiring Malaysian brands venturing overseas. It is simply, “Malaysia's gift to the world”.
Corporate Background
In 1992, the company changed its name from Selangor Pewter to Royal Selangor to reflect its royal endorsement from His Royal Highness The Sultan of Selangor that time, Almarhum Sultan Salahuddin Abdul Aziz Shah, and to reflect its diverse product range, which has extended beyond pewter. It has diversified into other precious metals, but never forsook the bread and butter of pewter.
In 1993, Royal Selangor acquired Comyns, one of the oldest silver smiths in the world along with its treasure of over 35,000 drawings.
In 1999, Royal Selangor has diversified into the production of items in other materials such as wood, gypsum, bonded porcelain and precious metals, including silver and gold, through its newly created, wholly-owned subsidiaries Selberan Co. Sdn. Bhd., Comyns and Selcraft Sdn. Bhd., which manufactures crystal, 18K gold and silver jewellery. Selberan Co. Sdn. Bhd. has two factories, also based in Setapak, which operate under a separate manufacturing licence. The Royal Selangor’s
Royal Selangor, a Malaysian pewter manufacturer and retailer that started almost 130 years ago, is the largest of its type in the world. It is known as the Icon of Malaysia. Royal Selangor is a classic example of a brand that combines the Asian heritage with global aspirations for growth. By leveraging on historic and contemporary designs, it has maintained a certain aura around the brand. It has remained relevant to the times and launched new designs that appeal to the younger crowd and the brand has been elevating a non-luxury product beyond just a commodity. Royal Selangor is still, a family controlled organization and has managed to build a strong international brand with a balanced combination of innovative designs and high quality products. Having established a good reputation internationally, Royal Selangor has often been cited as a role model for aspiring Malaysian brands venturing overseas. It is simply, “Malaysia's gift to the world”.
Corporate Background
In 1992, the company changed its name from Selangor Pewter to Royal Selangor to reflect its royal endorsement from His Royal Highness The Sultan of Selangor that time, Almarhum Sultan Salahuddin Abdul Aziz Shah, and to reflect its diverse product range, which has extended beyond pewter. It has diversified into other precious metals, but never forsook the bread and butter of pewter.
In 1993, Royal Selangor acquired Comyns, one of the oldest silver smiths in the world along with its treasure of over 35,000 drawings.
In 1999, Royal Selangor has diversified into the production of items in other materials such as wood, gypsum, bonded porcelain and precious metals, including silver and gold, through its newly created, wholly-owned subsidiaries Selberan Co. Sdn. Bhd., Comyns and Selcraft Sdn. Bhd., which manufactures crystal, 18K gold and silver jewellery. Selberan Co. Sdn. Bhd. has two factories, also based in Setapak, which operate under a separate manufacturing licence. The Royal Selangor’s