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One of the most difficult tasks that a fast food company faces is getting their food out in a timely fashion to their customer, after all it is “fast food”. Today we are going to look out how we can implement a new software development to help reduce the time.
Introduction
In 2013This, according to 2013 Drive-Thru Performance Study conducted for QSR Magazine, a fast-food industry trade publication. The study, to be released today, also says that industry giant McDonald's posted its slowest-ever drive-thru time in the 15-year history of the drive-thru study — requiring an average 189.5 seconds for the typical drive-thru customer to go from order to pickup. That's roughly nine seconds longer than the industry average, reports the study conducted this summer by Insula Research.
The importance of the drive-thru business to the $299 billion fast-food industry cannot be overstated. Many major chains do 60% to 70% of their business at the drive-thru. That's even nudged so-called fast-casual chains like Panera to move into the drive-thru arena and increase the number of drive-thrus it opens.
The industry issue that's slowing down service: menu bloat. Fast food's ongoing market-share battle is forcing big chains to roll out more premium and more complex products more often. "The operational pressures to assemble those items are slowing down the drive-thru," says Sam Oches, editor of QSR.
For example, Taco Bell told QSR that its Cantina Bell bowls sometimes have up to 12 ingredients — which are much more complex to assemble than, say, a Doritos Locos Taco.
There's another factor at work, too: accuracy.
"The one thing that angers a customer most is to not get the right food," says Oches. "It's possible to be too fast."
Consumers get so upset when they find the wrong kind of burger — or the wrong toppings — in their bags, that many fast-food sellers are either slowing down the process or adding additional order-accuracy checks to assure correct orders. Some
One of the most difficult tasks that a fast food company faces is getting their food out in a timely fashion to their customer, after all it is “fast food”. Today we are going to look out how we can implement a new software development to help reduce the time.
Introduction
In 2013This, according to 2013 Drive-Thru Performance Study conducted for QSR Magazine, a fast-food industry trade publication. The study, to be released today, also says that industry giant McDonald's posted its slowest-ever drive-thru time in the 15-year history of the drive-thru study — requiring an average 189.5 seconds for the typical drive-thru customer to go from order to pickup. That's roughly nine seconds longer than the industry average, reports the study conducted this summer by Insula Research.
The importance of the drive-thru business to the $299 billion fast-food industry cannot be overstated. Many major chains do 60% to 70% of their business at the drive-thru. That's even nudged so-called fast-casual chains like Panera to move into the drive-thru arena and increase the number of drive-thrus it opens.
The industry issue that's slowing down service: menu bloat. Fast food's ongoing market-share battle is forcing big chains to roll out more premium and more complex products more often. "The operational pressures to assemble those items are slowing down the drive-thru," says Sam Oches, editor of QSR.
For example, Taco Bell told QSR that its Cantina Bell bowls sometimes have up to 12 ingredients — which are much more complex to assemble than, say, a Doritos Locos Taco.
There's another factor at work, too: accuracy.
"The one thing that angers a customer most is to not get the right food," says Oches. "It's possible to be too fast."
Consumers get so upset when they find the wrong kind of burger — or the wrong toppings — in their bags, that many fast-food sellers are either slowing down the process or adding additional order-accuracy checks to assure correct orders. Some