Rural Market System in Bangladesh
LFE-SPRING 2011-FIVDB CHAPTER 7: RURAL MARKET ANALYSIS
TANZINA AHMED CHOUDHURY (0821156)
GROUP-07
2|Chapter 7- Rural Market Analysis
1.0 INTRODUCTION
This paper has been written as a part of the Group Report on Spring Live-in-Field Experience, 2011 in FIVDB Sylhet. For practical understanding of the rural marketing system, we were assigned to study the rural market at Chiknagul as a sample. We visited Chiknagul in the evening on Thursday, the 23rd December, 2010, which was a weekly ―Haat-day‖ as well. As this paper describes the Rural Marketing System prevailing in Bangladesh, the views and findings presented here are derived from general information, as well as from consultations with persons conversant on rural market activities and certainly, from the visit of our own.
1.1 OBJECTIVE OF THE STUDY
Our main objectives of this part of the study are-
1. To learn what types of commodities are popularly traded in rural markets. 2. To learn about the supply chains prevailing in rural markets. 3. To learn how value is added in commodities sold in rural markets. 4. To learn about the lives of rural market participants.
1.2 METHODOLOGY
To get an on-location idea on rural markets, we visited the Chiknagul Bazar on a ―Haat- day‖. We talked to the traders as well as the shoppers at random and for this we used unstructured questions following the thought that direct questions would create discomfort for the respondents and we might not get the actual answers. As our study on rural markets mostly demanded qualitative data, so we did not go for any numeric statistical survey. Also, we followed the observation method of research to see how much time shoppers are spending in a particular shop, how much time traders are taking to finish a whole transaction, the volume of people buying fake products instead of buying the original ones due to cheap costs as well as the volume of sellers selling those fake products, etc.
3|Chapter 7- Rural Market Analysis
TANZINA AHMED CHOUDHURY (0821156)
GROUP-07
2|Chapter 7- Rural Market Analysis
1.0 INTRODUCTION
This paper has been written as a part of the Group Report on Spring Live-in-Field Experience, 2011 in FIVDB Sylhet. For practical understanding of the rural marketing system, we were assigned to study the rural market at Chiknagul as a sample. We visited Chiknagul in the evening on Thursday, the 23rd December, 2010, which was a weekly ―Haat-day‖ as well. As this paper describes the Rural Marketing System prevailing in Bangladesh, the views and findings presented here are derived from general information, as well as from consultations with persons conversant on rural market activities and certainly, from the visit of our own.
1.1 OBJECTIVE OF THE STUDY
Our main objectives of this part of the study are-
1. To learn what types of commodities are popularly traded in rural markets. 2. To learn about the supply chains prevailing in rural markets. 3. To learn how value is added in commodities sold in rural markets. 4. To learn about the lives of rural market participants.
1.2 METHODOLOGY
To get an on-location idea on rural markets, we visited the Chiknagul Bazar on a ―Haat- day‖. We talked to the traders as well as the shoppers at random and for this we used unstructured questions following the thought that direct questions would create discomfort for the respondents and we might not get the actual answers. As our study on rural markets mostly demanded qualitative data, so we did not go for any numeric statistical survey. Also, we followed the observation method of research to see how much time shoppers are spending in a particular shop, how much time traders are taking to finish a whole transaction, the volume of people buying fake products instead of buying the original ones due to cheap costs as well as the volume of sellers selling those fake products, etc.
3|Chapter 7- Rural Market Analysis