Rural Marketing and Its' Development
RURAL MARKETING & ITS’ DEVELOPMENT
Submitted to: Submitted by:
Prof. Tripti Ghosh Sharma Ritesh Raushan FT-09-824
ACKNOWLEDGEMENT
I would like to thank Prof. Tripti Ghosh Sharma for his critical appraisal, comments and suggestions which helped me in maintaining the right direction for my project and making it meaningful. I am also obliged to all those people who directly or indirectly helped me in accomplishing this project.
At last I would like to thank my batch-mates, who have tried their level best to contribute and helped me in performing this type of study and in completion of the project.
Most especially a special thanks to our family and friends.
And to GOD, who made all things possible.
CONTENTS
* Introduction * Rural Marketing in Indian Economy. * Rural Marketing: Challenges, Opportunities & Strategies. * Marketing of Rural Produce to other Areas. * Suggestions for an Effective Infrastructure. * Strategies for Improving Marketing within Rural Areas. * Rural Marketing – Understanding the Consumer Behavior. * Role of Advertisement in Rural Market. * Rural Agricultural Marketing - Impact of Globalization: Contract Marketing. * Major Areas of Concern in the Rural Marketing Sector. * Strategies of FMCG Companies in Rural Market. * Conclusion
INTRODUCTION
In recent years, rural markets have acquired significance, as the overall growth of the economy has resulted into substantial increase in the purchasing power of the rural communities.
On account of green revolution, the rural areas are consuming a large quantity of industrial and urban manufactured products. In this context, a special marketing strategy, namely, rural marketing has emerged. But often, rural marketing is confused with agricultural marketing - the latter denotes
Submitted to: Submitted by:
Prof. Tripti Ghosh Sharma Ritesh Raushan FT-09-824
ACKNOWLEDGEMENT
I would like to thank Prof. Tripti Ghosh Sharma for his critical appraisal, comments and suggestions which helped me in maintaining the right direction for my project and making it meaningful. I am also obliged to all those people who directly or indirectly helped me in accomplishing this project.
At last I would like to thank my batch-mates, who have tried their level best to contribute and helped me in performing this type of study and in completion of the project.
Most especially a special thanks to our family and friends.
And to GOD, who made all things possible.
CONTENTS
* Introduction * Rural Marketing in Indian Economy. * Rural Marketing: Challenges, Opportunities & Strategies. * Marketing of Rural Produce to other Areas. * Suggestions for an Effective Infrastructure. * Strategies for Improving Marketing within Rural Areas. * Rural Marketing – Understanding the Consumer Behavior. * Role of Advertisement in Rural Market. * Rural Agricultural Marketing - Impact of Globalization: Contract Marketing. * Major Areas of Concern in the Rural Marketing Sector. * Strategies of FMCG Companies in Rural Market. * Conclusion
INTRODUCTION
In recent years, rural markets have acquired significance, as the overall growth of the economy has resulted into substantial increase in the purchasing power of the rural communities.
On account of green revolution, the rural areas are consuming a large quantity of industrial and urban manufactured products. In this context, a special marketing strategy, namely, rural marketing has emerged. But often, rural marketing is confused with agricultural marketing - the latter denotes