Rural Marketing in Pen
January 3, 2013
[RURAL FIELD REPORT]
Report On Field Study & Experiential learning by visiting various Rural Areas
Date – 03/JAN/2013 Submitted To:
Professor Vikram Parekh
Submitted By:
Ashwin Govindankutty Faisal Shaikh Reagan Chettiar Shivanand Kotian Suraj Tamhane Vineeth Damodaran
05 42 11 20 48 52
Page 1
January 3, 2013
[RURAL FIELD REPORT]
ACKNOWLEDGEMENT
We are grateful to Professor Vikram Parekh, Faculty of subject Marketing Applications and Practices, for giving us this opportunity and his guidance throughout our report work.
Last but not the least we would like to thank our parents and all our college friends for their encouragement and moral support.
Page 2
January 3, 2013
[RURAL FIELD REPORT]
TABLE OF CONTENT
Sr.No Contents
Pg No
1
Village Demography
4
2
Living Conditions
5
3
Buying Behavior
7
4
Consumer Pattern
7
5
Buying Pattern
8
6
Retail Shops
9
7
Yusuf Meherally Centre
10
Page 3
January 3, 2013
[RURAL FIELD REPORT]
"The world’s most exciting, fastest-growing new markets? It’s where you least expect it: at the bottom of the pyramid. Collectively, the world’s billions of poor people have immense entrepreneurial capabilities and buying power. It’s being done – profitably. " -C.K. Prahalad India lives in its villages and it rightly applies in the field of commerce and trade. A population as vast as 73% of the total of more than a billion resides in the rural areas of India and presumably for such a vast population the needs to be fulfilled is huge. The mindset of the consumers is a very important aspect that has to be considered by any marketer especially of a simple people who live in villages. To get such nuances a visit to the village named Tara on the outskirts of Panvel city was undertaken. The study and the learning’s of the study after the visit has been bifurcated on various aspects given below for better understanding.
[RURAL FIELD REPORT]
Report On Field Study & Experiential learning by visiting various Rural Areas
Date – 03/JAN/2013 Submitted To:
Professor Vikram Parekh
Submitted By:
Ashwin Govindankutty Faisal Shaikh Reagan Chettiar Shivanand Kotian Suraj Tamhane Vineeth Damodaran
05 42 11 20 48 52
Page 1
January 3, 2013
[RURAL FIELD REPORT]
ACKNOWLEDGEMENT
We are grateful to Professor Vikram Parekh, Faculty of subject Marketing Applications and Practices, for giving us this opportunity and his guidance throughout our report work.
Last but not the least we would like to thank our parents and all our college friends for their encouragement and moral support.
Page 2
January 3, 2013
[RURAL FIELD REPORT]
TABLE OF CONTENT
Sr.No Contents
Pg No
1
Village Demography
4
2
Living Conditions
5
3
Buying Behavior
7
4
Consumer Pattern
7
5
Buying Pattern
8
6
Retail Shops
9
7
Yusuf Meherally Centre
10
Page 3
January 3, 2013
[RURAL FIELD REPORT]
"The world’s most exciting, fastest-growing new markets? It’s where you least expect it: at the bottom of the pyramid. Collectively, the world’s billions of poor people have immense entrepreneurial capabilities and buying power. It’s being done – profitably. " -C.K. Prahalad India lives in its villages and it rightly applies in the field of commerce and trade. A population as vast as 73% of the total of more than a billion resides in the rural areas of India and presumably for such a vast population the needs to be fulfilled is huge. The mindset of the consumers is a very important aspect that has to be considered by any marketer especially of a simple people who live in villages. To get such nuances a visit to the village named Tara on the outskirts of Panvel city was undertaken. The study and the learning’s of the study after the visit has been bifurcated on various aspects given below for better understanding.