Russie The Riveter Ad Analysis
Rosie the Riveter
Looking at this war poster as a whole looks very normal to many viewers (it contains a statement which states “We Can Do It!” in white letters with a blue background). It also contains two main colors; blue and yellow. Rosie the riveter is the main person in the ad, along with the main subject. She is wearing a blue collar shirt, an orange and white hair scarf and a collar button. At the bottom of the ad is a large W letter underlined which stands for women’s rights ( women’s right logo is right underneath the letter W). Along with the letter is a war production committee logo in the right corner. With this statement in the ad and Rosie the riveter as the main subject a viewer can tell that the poster was used in the 1940’s. During this time, many male workers were off fighting in the war, causing females to begin working in the factories. Soon after males returned home they desired females to return to their home making jobs. Enjoying the new freedom, females were very doubtful …show more content…
about returning to house making jobs. This ad explains how color portrays masculinity, how the statement “We Can Do It!” in this ad expresses the emotions, struggles and goals of females during the war time and Rosie the riveter showing her muscles, symbolizes power.
The background of this ad uses colors to portray deeper meanings to its viewers. The navy blue color behind the statement “We Can Do It!” explains the false statement that it takes masculinity to work in factories. For many years males were the only workers working in factories, so custom to tradition it was abnormal to think that females had the ability to work in factories. Leading to the letters “We Can Do It” to be written in white bold letters on top of the navy blue. The white bold letters are symbolizing the purity in the work force, females in factories. Females at this time wanted to work in factories and not return to the house making jobs. Another color seen throughout this ad is bright yellow. The main color is yellow; yellow symbolizes a storm. The storm for females at this time was being stuck, stuck in a position on a house maker, a mother and a wife. Females going to work in factories and saying “We Can Do It!” was busting through the typical role of a house maker and allowed females to pass through the storm of being stuck.
The statement “We Can Do It!” in this ad expresses the emotions, struggles and goals of females during the war time.
Women at this time were struggling to come out of the typical female role as a house maker and show that as females they could work just as hard as males. Struggling to overcome traditional stereotypes brought out many emotions in females. With all these emotions females started to make goals and statements around the world. In this ad right under the words “We Can Do It!” Rosie the riveter has a very serious and emotional look on her face. Having a serious look on her face is stating that females were done feeling inferior and unimportant to society, tired of being doubted by the males of th e world. Along with her serious look, Rosie the riveter was wearing make-up and a hair bandana. The hair bandana and make-up are displaying that with all the statements about working just as hard as males and tired of feeling inferior, females can still be
females.
Rosie the riveter is showing her muscle in this ad to symbolize power. Half of her sleeve is rolled up to symbolize what has already started and what is yet to come, female power. Following her arm down to her hand, she shows a closed fist. Her fist displays two things; fighting action towards those who will try to stand in her way and a closed mind to her opinion as if no one can tell her what she is doing is wrong. Along with showing her muscles and fist, she also has a female power button on her collar. This button shows strength in numbers since she’s visually saying that it takes more than one person to change the image of females and roles they play. In addition to the button, Rosie has a blue collar shirt verse a white collar shirt. The blue collar shirt stands for manual labor working. Manual labor working is what females wanted at this time, not to work as a major or a white collar worker. As we can see with posters like this, symbolism is shown throughout images all around. To fully understand ads and posters sometimes you have to dig a little deeper for true meanings. Rosie the riveter helps explain the message females wanted to convey at this time, to work in factories along with males. This poster helps explain not only what it says, “We Can Do It” but also the struggle, goals and emotions that females had during this time. With showing emotions, struggles and goals, this ad also visual explains the power females had. Knowing the struggle females had during the war time, makes me appreciate being a female even more.
Work Cited
"Rosie the Riveter." Online Image. Women Working During World War 2. Web. 23 Oct 2011. .
Looking at this war poster as a whole looks very normal to many viewers (it contains a statement which states “We Can Do It!” in white letters with a blue background). It also contains two main colors; blue and yellow. Rosie the riveter is the main person in the ad, along with the main subject. She is wearing a blue collar shirt, an orange and white hair scarf and a collar button. At the bottom of the ad is a large W letter underlined which stands for women’s rights ( women’s right logo is right underneath the letter W). Along with the letter is a war production committee logo in the right corner. With this statement in the ad and Rosie the riveter as the main subject a viewer can tell that the poster was used in the 1940’s. During this time, many male workers were off fighting in the war, causing females to begin working in the factories. Soon after males returned home they desired females to return to their home making jobs. Enjoying the new freedom, females were very doubtful …show more content…
about returning to house making jobs. This ad explains how color portrays masculinity, how the statement “We Can Do It!” in this ad expresses the emotions, struggles and goals of females during the war time and Rosie the riveter showing her muscles, symbolizes power.
The background of this ad uses colors to portray deeper meanings to its viewers. The navy blue color behind the statement “We Can Do It!” explains the false statement that it takes masculinity to work in factories. For many years males were the only workers working in factories, so custom to tradition it was abnormal to think that females had the ability to work in factories. Leading to the letters “We Can Do It” to be written in white bold letters on top of the navy blue. The white bold letters are symbolizing the purity in the work force, females in factories. Females at this time wanted to work in factories and not return to the house making jobs. Another color seen throughout this ad is bright yellow. The main color is yellow; yellow symbolizes a storm. The storm for females at this time was being stuck, stuck in a position on a house maker, a mother and a wife. Females going to work in factories and saying “We Can Do It!” was busting through the typical role of a house maker and allowed females to pass through the storm of being stuck.
The statement “We Can Do It!” in this ad expresses the emotions, struggles and goals of females during the war time.
Women at this time were struggling to come out of the typical female role as a house maker and show that as females they could work just as hard as males. Struggling to overcome traditional stereotypes brought out many emotions in females. With all these emotions females started to make goals and statements around the world. In this ad right under the words “We Can Do It!” Rosie the riveter has a very serious and emotional look on her face. Having a serious look on her face is stating that females were done feeling inferior and unimportant to society, tired of being doubted by the males of th e world. Along with her serious look, Rosie the riveter was wearing make-up and a hair bandana. The hair bandana and make-up are displaying that with all the statements about working just as hard as males and tired of feeling inferior, females can still be
females.
Rosie the riveter is showing her muscle in this ad to symbolize power. Half of her sleeve is rolled up to symbolize what has already started and what is yet to come, female power. Following her arm down to her hand, she shows a closed fist. Her fist displays two things; fighting action towards those who will try to stand in her way and a closed mind to her opinion as if no one can tell her what she is doing is wrong. Along with showing her muscles and fist, she also has a female power button on her collar. This button shows strength in numbers since she’s visually saying that it takes more than one person to change the image of females and roles they play. In addition to the button, Rosie has a blue collar shirt verse a white collar shirt. The blue collar shirt stands for manual labor working. Manual labor working is what females wanted at this time, not to work as a major or a white collar worker. As we can see with posters like this, symbolism is shown throughout images all around. To fully understand ads and posters sometimes you have to dig a little deeper for true meanings. Rosie the riveter helps explain the message females wanted to convey at this time, to work in factories along with males. This poster helps explain not only what it says, “We Can Do It” but also the struggle, goals and emotions that females had during this time. With showing emotions, struggles and goals, this ad also visual explains the power females had. Knowing the struggle females had during the war time, makes me appreciate being a female even more.
Work Cited
"Rosie the Riveter." Online Image. Women Working During World War 2. Web. 23 Oct 2011. .