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Rws & Mbs Competitiveness

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Rws & Mbs Competitiveness
1. Introduction This research is about the degree of competiveness of casino between both casinos in Singapore. In 2004, the Singapore’s government had start planning and introducing plan to build casino in Singapore (Southern Shores of Singapore, 2004). Interested casino operator hence summited their proposal to win the entry to build casino in Singapore and in 2006 it was reported that Genting (Chua and Whitley, 2006) and Las Vegas Sands (Sgentrepreneurs, 2006) won the bid.

Having two casinos in Singapore we can forget about the competitiveness of both the integrated resort.

1.1 Overview of the Industry, Resort World Sentosa and Marina Bay Sands
Singapore decided to build Casino in 2004 and two licenses are given out, one to the Las Vegas Sands and the other to Genting international. The Singapore integrated resort is a combination of casino and resort where it provide entertainment to all ages (Singapore Vacation and Attractions Guide, 2009).

The first integrated resort start operation in Singapore when Resort World Sentosa opened in February 14, 2010 (Hoe and Shafawi, 2010) and followed by Marina Bay Sands in June 23, 2010 (Relax ,2010).

Resort World Sentosa is a project of the Genting international where is located in Sentosa which is a popular tourist destination. Resort world sentosa had lots of facilities. Beside casino Resort World Sentosa had six hotel to chose from and the first Universal Studios theme park in South-east asia, the world’s largest Marine Life Park, Maritime Xperential Museum, Equarius Water theme park, The ESPA’s Spa Wellness, meeting and conference facilities, a grand ballroom, theatres for stage performances, shopping, dining and many other more (Singapore Vacation and Attractions Guide, 2009).

Marina Bay Sands on the other hand is a project of the world largest companies, the Las Vegas Sands corporation. It is located in the central hub of Singapore where it provide a 24-hour operating casino, three towering
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