RWT1 Business Report
Business Research Report
Integrating Technology into the Restaurant
Assessment Code: RWT1
Student Name: David Allison
Student ID: 000214637
Date: 4/2/15
Mentor Name: Melissa Prentice
Table of Contents
Executive Summary 3
Introduction 4
Research Findings 5
Using Facebook to Advertisewitching from Menues to Tablets at the Tables 5
Creating a Mobile Application for To Go Orders 6
Switching from Menues to Tablets at the Tables 7
Recommendations 8
Conclusion 9
References 10
Executive Summary
This report is to show owners of a restaurant that it is important to be willing to change in the changing times of technology. This report will show that it is not only easy to adapt to this new age of technology, but also at time doesn’t cost a lot to do so. The next generation of customers is becoming dependent on their cell phones, laptops and tablets. Our restaurant should show these young people that we are willing to take the time to acknowledge this and go with it. The report goes over three new technologies that will not only reach individuals on their phones, but also when they get to the business. The first technology is Facebook and to use its ability to connect to the digital world for free, advertise for low costs and to reach individuals that might not have known about the restaurant. The costs are low and the impact from using Facebook everyday could be huge. Over 60% of adults have a smart phone that uses applications to make life easier. Our restaurant could invest a small amount of money to get ourselves into the mobile app world. This would allow customers to see our menu, order from it and pay with a credit card, before they even step foot in the restaurant. The application could make them aware of future events that are coming up and to even buy tickets to it, if tickets are available. The costs to develop such an application could be very low to high depending on the functions that we would want to include with it.
Restaurants have started
Integrating Technology into the Restaurant
Assessment Code: RWT1
Student Name: David Allison
Student ID: 000214637
Date: 4/2/15
Mentor Name: Melissa Prentice
Table of Contents
Executive Summary 3
Introduction 4
Research Findings 5
Using Facebook to Advertisewitching from Menues to Tablets at the Tables 5
Creating a Mobile Application for To Go Orders 6
Switching from Menues to Tablets at the Tables 7
Recommendations 8
Conclusion 9
References 10
Executive Summary
This report is to show owners of a restaurant that it is important to be willing to change in the changing times of technology. This report will show that it is not only easy to adapt to this new age of technology, but also at time doesn’t cost a lot to do so. The next generation of customers is becoming dependent on their cell phones, laptops and tablets. Our restaurant should show these young people that we are willing to take the time to acknowledge this and go with it. The report goes over three new technologies that will not only reach individuals on their phones, but also when they get to the business. The first technology is Facebook and to use its ability to connect to the digital world for free, advertise for low costs and to reach individuals that might not have known about the restaurant. The costs are low and the impact from using Facebook everyday could be huge. Over 60% of adults have a smart phone that uses applications to make life easier. Our restaurant could invest a small amount of money to get ourselves into the mobile app world. This would allow customers to see our menu, order from it and pay with a credit card, before they even step foot in the restaurant. The application could make them aware of future events that are coming up and to even buy tickets to it, if tickets are available. The costs to develop such an application could be very low to high depending on the functions that we would want to include with it.
Restaurants have started
References: Atkinson, William (2013) Sandwich Shop Replaces Paper Manuals With iPads. CIO Insight Feb2013, p1-1. 1p. Hamilton, Anita (2013) Tablets on Restaurant Tables Mean You’ll Never Have to Interact With Another Human Again. Time.com, Dec2013, p1-1. 1p. Kharif, Olga (2014) The End of The Coffee Line Paradiso, Chris (2015) Small Businesses and Facebook. Insurance Advocate. Jan2015, Vol. 126 Issue 2, p12-25. 3p. Ray, Ramon (2013) The Facebook Guide to Small Business Marketing, Hoboken, N.J.: John Wiley & Sons, Inc. Smith, A. (2015) U.S. Smartphone Use in 2015. Pewinternet.org, Retrieved from http://www.pewinternet.org/2015/04/01/us-smartphone-use-in-2015/ Sutton, Ryan (2013) IDining: The Highs and Lows of Tablets on the Table Wong, Venessa (2014) Chipotle Wants to Speed Up With Mobile Payments, BusinessWeek.com Feb2014, p7-7. 1p. Woodbridge, Kim (2011) Make Your Own Small-Business Facebook Page. PC World, Dec2011, Vol.29 Issue 12, p29-30. 2p.