Ryanair and Its Activities Within the “European Airline Industry”
Ryanair and its activities within the “European Airline Industry”
A pioneer in European discount air travel, Ryanair Holdings offers low-fare, no-frills air transportation via its main subsidiary, Ryanair. The carrier flies to about 160 destinations, including more than two dozen in Ireland and the UK; overall, it serves more than 25 countries throughout Europe, plus Morocco. Ryanair specializes in short-haul routes between secondary and regional airports. It operates from more than 40 bases, including airports in Belgium, France, Germany, Italy, Spain, and Sweden, as well as in Ireland and the UK. The carrier maintains a fleet of about 270 Boeing 737-800s. Ryanair holds a 29% stake in Aer Lingus and has launched several unsuccessful bids to acquire the rival Irish airline.
1. Staff
It is important to have highly trained staff on the plains and on the ground as well. It does not only mean that they complete their tasks well but they shall have great communication and interpersonal skills since they will be dealing with different nationality customers. Ryanair’s strategy is to deliver the best customer service performance in its peer group. According to reports by the Association of European Airlines and the airlines’ own published statistics, Ryanair has achieved better punctuality, fewer lost bags and fewer cancellations than all of the rest of its peer grouping in Europe. Ryanair achieves this by focusing strongly on the execution of these services and by operating from uncongested airports.
2. Service Product/Promotions
The service product, the aircrafts has to be new, well equipped and we need to have a wide range of them to be able to serve all kinds of customers. Another important factor is the service we provide as an airline (e.g.: online booking, insurance) and also inside the aircrafts. To attract customers the airline needs to have large promotions to create loyalty and repeat business. Low Fares. Ryanair’s low fares are designed to
A pioneer in European discount air travel, Ryanair Holdings offers low-fare, no-frills air transportation via its main subsidiary, Ryanair. The carrier flies to about 160 destinations, including more than two dozen in Ireland and the UK; overall, it serves more than 25 countries throughout Europe, plus Morocco. Ryanair specializes in short-haul routes between secondary and regional airports. It operates from more than 40 bases, including airports in Belgium, France, Germany, Italy, Spain, and Sweden, as well as in Ireland and the UK. The carrier maintains a fleet of about 270 Boeing 737-800s. Ryanair holds a 29% stake in Aer Lingus and has launched several unsuccessful bids to acquire the rival Irish airline.
1. Staff
It is important to have highly trained staff on the plains and on the ground as well. It does not only mean that they complete their tasks well but they shall have great communication and interpersonal skills since they will be dealing with different nationality customers. Ryanair’s strategy is to deliver the best customer service performance in its peer group. According to reports by the Association of European Airlines and the airlines’ own published statistics, Ryanair has achieved better punctuality, fewer lost bags and fewer cancellations than all of the rest of its peer grouping in Europe. Ryanair achieves this by focusing strongly on the execution of these services and by operating from uncongested airports.
2. Service Product/Promotions
The service product, the aircrafts has to be new, well equipped and we need to have a wide range of them to be able to serve all kinds of customers. Another important factor is the service we provide as an airline (e.g.: online booking, insurance) and also inside the aircrafts. To attract customers the airline needs to have large promotions to create loyalty and repeat business. Low Fares. Ryanair’s low fares are designed to
References: http://www.slideshare.net/The_E_group/Ryanair-Study-version-7 http://www.ehow.com/facts_5242839_airline-industry-key-success-factors.html http://www.ryanair.com/doc/investor/Strategy.pdf http://www.scribd.com/doc/17599820/Ryanair-2 http://www.hoovers.com/company/Ryanair_Holdings_plc/hyxski-1-1njht4-1njfaq.html http://www.ryanair.com/en/about http://www.oppapers.com/essays/Ryanair/962548 http://www.oppapers.com/essays/Ryanair-Report/711082 http://books.google.hu/books?id=YS1kOBU10bwC&pg=PA50&lpg=PA50&dq=ryanair+bowman&source=bl&ots=ZLQwn-QKfR&sig=vuzN5p5GY7qV1rVLVVtLeH8WANw&hl=hu&sa=X&ei=4yKqT6OPE5LN4QTNvtX_CA&ved=0CHgQ6AEwBA#v=onepage&q=ryanair%20bowman&f=false http://www.ryanair.com/doc/investor/2010/Annual_report_2010_web.pdf