Ryanair Macro Environment
Consultancy Report Part 1
Ryanair’s macro and competitive environments
Report compiled by:
Student: Egle Sukyte
Student number: 7124180
Course: Business Management with HRM
Unit title: Marketing (MKT 432), Level 2.
Table of Contents
1. Introduction.............................................................................1 2. Macro Environment – PESTLE Analysis...............................................1 3.1 Political forces......................................................................1 3.2 Economic forces....................................................................1 3.3 Social forces........................................................................2 3.4 Technological forces...............................................................2 3.5 Legal forces.........................................................................3 3.6 Environmental forces..............................................................3 3. Competitive Environment.............................................................4 4.7 Competitors.........................................................................4 4.8 Conclusion...........................................................................5
Appendices
Appendix 1..............................................................................6
Appendix 2..............................................................................7
Appendix 3..............................................................................8
Bibliography.............................................................................9
1. Introduction
This report studies one of the largest low cost airlines in Great Britain and Europe – Ryanair. This company is a 20-year-old international air carrier based in Dublin (Ireland), with 36 bases and 950+ low fare routes across 26 countries, connecting 151 destinations. The organisation
Ryanair’s macro and competitive environments
Report compiled by:
Student: Egle Sukyte
Student number: 7124180
Course: Business Management with HRM
Unit title: Marketing (MKT 432), Level 2.
Table of Contents
1. Introduction.............................................................................1 2. Macro Environment – PESTLE Analysis...............................................1 3.1 Political forces......................................................................1 3.2 Economic forces....................................................................1 3.3 Social forces........................................................................2 3.4 Technological forces...............................................................2 3.5 Legal forces.........................................................................3 3.6 Environmental forces..............................................................3 3. Competitive Environment.............................................................4 4.7 Competitors.........................................................................4 4.8 Conclusion...........................................................................5
Appendices
Appendix 1..............................................................................6
Appendix 2..............................................................................7
Appendix 3..............................................................................8
Bibliography.............................................................................9
1. Introduction
This report studies one of the largest low cost airlines in Great Britain and Europe – Ryanair. This company is a 20-year-old international air carrier based in Dublin (Ireland), with 36 bases and 950+ low fare routes across 26 countries, connecting 151 destinations. The organisation