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SWOT Analysis: Air France

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SWOT Analysis: Air France
Air France-Making the Sky the best place on the Earth
Air France , stylized as AIRFRANCE, is the French flag carrier headquartered in Tremblay-en-
France, (north of Paris). It is a subsidiary of the Air France–KLM Group and a founding member of the Sky Team global airline alliance. As of 2013 Air France serves 36 destinations in France and operates worldwide scheduled passenger and cargo services to 168 destinations in 93 countries (including overseas departments and territories of France) and also carried 46,803,000 passengers in 2015. The airline's global hub is at Charles de Gaulle Airport, with Orly Airport,
Lyon–Saint Exupéry Airport, Marseille Provence Airport, Toulouse Blagnac Airport, and Nice
Côte d'Azur Airport serving as secondary …show more content…
A very well established airline serving 270+ destinations worldwide with a fleet size of over
250
2. Strong hub at Paris-Charles de Gaulle Airport
3. Tie-up with SNCF to provide rail services at TGV station in Paris.Travelers can book air ticket, check-in for the flight at the railway station itself
4. Through the mobile site and Air France apps, all major services are available on a smart phone in 9 languages and at no extra charge
5. Good branding and marketing through TVCs print ads and sponsorship
Weaknesses
1. The depressed cargo market is having negative impact on financial condition of the company
2. Air France has many subsidiaries and efficiently managing them is becoming difficult
Opportunities
1. Capitalize on central dual hub-based network
2. Capture European sourced international traffic
3. Use Sky Team alliance to strengthen margins
4. Improve labor relations via employee ownership programme
Threats
1. Short-haul pricing pressure as competition
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