SWOT Analysis Of Coca Cola Company

system, which could be combined with pre-sales visits and (5) sales through third-partywholesalers of the products.Since Coca Cola Company has an obligation-forwarding attempt to make their large customerslike hotels, giant supermarket chains in addition to the national event outlets in the major cities.Moreover, retailers of Coca Cola Company have in fact sold Coca Cola products. According tothe opportunity to sell Coca Cola, products throughout supermarket chains, Coca Cola Companyclearly, have to concentrate on this increasing option also develop their in-store share.It is expected to the earliest confidence that it refers to how the Coca Cola product is transferredfrom producer toward consumer; for example; point of sale placement or retailing.
Both companies sell their products distributing toward the retailersglobally.SWOT of Coca ColaCoca cola is a brand which is present in households, shops, hotels, offices, etc. You name it, andthe place would have heard of Coca cola. Coca cola has many products in its arsenal. Here is theSWOT analysis of Coca cola.Strengths in the SWOT of coca cola1.Brand Equity– Interbrand in 2011 awarded Coca cola with the highest brand equityaward. Coca cola with its vast global presence and unique brand identity is definitely oneof the costliest brands with the highest brand equity.2.Company valuation– One of the most valuable companies in the world, Coca cola isvalued around 79.2 billion dollars. This valuation includes the brand value, the numerousfactories and assets spread out across the world and the complete operations cost and profitof Coca cola.3.Vast global presence – Coca cola is present in 200 countries across the world. Chances are,any country that you go to, you will find coca cola present in that market. This vast globalpresence of coca cola has also contributed to the building of the mammoth brand
This will also ensure that they get better revenue fromexisting customers by cross selling their products. The supply chain which is distributingtheir beverages can also distribute these snacks thereby sharing the load of Supply chaincosts.2.Developing nations– Although developed nations have a high presence of Coca cola,these countries are slowly moving towards healthy beverages. However developingcountries are still being introduced to the delight of carbonated drinks and soft drinks.Countries like India which are developing and have a hot summer, find the consumption ofcold drinks almost doubled during summers. Thus the higher consumption in developingbusiness environment can be a good opportunity to capitalize for Coca cola.3.Packaged drinking water– With hygiene becoming a major factor in the consumption ofwater, Packaged drinking water has found its way into peoples mind. Coca cola has apresence in the packed drinking water segment though Kinley. Although Kinleysexpansion is slow as of now, Kinley has a huge potential of expansion. Thus Coca cola asa company should focus on the expansion of Kinley as a brand and take it up to Bisleri ‘slevel of trust.4.Supply chain improvement– Supply chain can be a major cost sink hole with thetransportation costs always rising. Coca cola’s complete business is based