SWOT Analysis Of Lanka Backpacking
Introduction
Lanka Backpacking is a started, small scale partnership among a few numbers of friends where the head office will be located in the capital city of Sri Lanka, Colombo. This is a service oriented business relating to wilderness and backpacking. Locals as well as tourists can select a suitable package offered by the business and enjoy the wilderness beauty and ‘mellow to extreme’ wilderness activities offered by the package.
Sri Lanka is a tropical country and is also an island. According to latest researches the tourism population keeps increasing every year, every month. Sri Lanka is a country with a diversified amount of vacation locations. The sea with activities related to that. Not only that but Sri Lanka has many national parks, rainforests, mountains …show more content…
Via this strategy any company can make assumptions as to where the particular company stands with the competition in the current market and where the company will be in the future. The strengths and weaknesses could be identified internally and opportunities and threats could be identified externally. The below table shows the SWOT analysis with relation to SL Backpacking. STRENGTHS:
• The partners are very well aware of the activities they provide, the Do’s and Do not’s
• Sri Lanka being a tropical country, the availability of the wilderness attractions are vast.
• Can earn an income by selling the necessary gear to the customers. WEAKNESSES:
• Not enough capital to provide many activities.
• The income may be profitable on the seasonal months.
• Less number of employees to delegate work for.
OPPORTUNITIES:
• Higher the demand by tourists, the higher the potential to grow and expand. THREATS:
• Existing competitors have a stronger base in the industry.
• With the development and the increased tourism, the risk of wilderness attractions going down would be
Lanka Backpacking is a started, small scale partnership among a few numbers of friends where the head office will be located in the capital city of Sri Lanka, Colombo. This is a service oriented business relating to wilderness and backpacking. Locals as well as tourists can select a suitable package offered by the business and enjoy the wilderness beauty and ‘mellow to extreme’ wilderness activities offered by the package.
Sri Lanka is a tropical country and is also an island. According to latest researches the tourism population keeps increasing every year, every month. Sri Lanka is a country with a diversified amount of vacation locations. The sea with activities related to that. Not only that but Sri Lanka has many national parks, rainforests, mountains …show more content…
Via this strategy any company can make assumptions as to where the particular company stands with the competition in the current market and where the company will be in the future. The strengths and weaknesses could be identified internally and opportunities and threats could be identified externally. The below table shows the SWOT analysis with relation to SL Backpacking. STRENGTHS:
• The partners are very well aware of the activities they provide, the Do’s and Do not’s
• Sri Lanka being a tropical country, the availability of the wilderness attractions are vast.
• Can earn an income by selling the necessary gear to the customers. WEAKNESSES:
• Not enough capital to provide many activities.
• The income may be profitable on the seasonal months.
• Less number of employees to delegate work for.
OPPORTUNITIES:
• Higher the demand by tourists, the higher the potential to grow and expand. THREATS:
• Existing competitors have a stronger base in the industry.
• With the development and the increased tourism, the risk of wilderness attractions going down would be