SWOT Analysis Of Pokémon Go

Strength
Refer to Table 2.0, Pokémon Go can be considered as a high growth rate product and unique product for Nintendo. It is because Pokémon Go is the first leading smartphone version of Pokémon game. Andrea and Sun (2016) indicate that new users are able to reap an augmented-reality experience from this game, while those followers who used to play Pokémon in Nintendo game when they were little kids are excited to achieve their infanthood dreams of collecting Pokémon in this real world. According to Digital Vision, there is a blog maintained by SimilarWeb, which is a web analytics and market Intelligence Company clarifies that Pokémon Go is installed on more United State Android devices than Tinder (Schwartz 2016). Refer to Diagram 1.0,
In fact, this game employs multiple functions of users’ smartphone that require higher battery level. One of the smartphone functions is Global Positioning System (GPS), where assist users to seek out more Pokémon through the use of Pokémon Go Radar map. Additionally, when playing Pokémon Go, it demands high-speed Internet data connection to run the maps, the PokéStops as well as other information smoothly from their servers. Meanwhile, Wireless Internet is not that useful when playing Pokémon Go. As a result, Pokémon Go players have to spend more money to purchase more expensive data plan in order to support this
They can boost their sales considerably by applying this game into their businesses. As Kumar (2016) notes in his articles, Maxis and Grab have collaborated to provide “PokéMobile’ cars to fetch players on Pokémon hunt. This service allowed riders to book free rides to nearby PokéStop via the GrabCar utilization. Chan (Kumar 2016) stated that Hotlink users will receive 10% discount on each Pokémon Go in-app purchases through Hotlink Cash Online.
After Maxis, U Mobile Sdn. Bhd. offered its subscribers the opportunity to acquire ten iPhone 6s when they play Pokémon Go over a period of two weeks (U Mobile 2016). Besides that, it also gave away RM100 post-paid and prepaid credit as well as five 4000mAh power banks to ‘Power-Up for Pokémon Go’ event winners (The Rakyat Post 2016). U Mobile users will receive discounts on their Uber rides as well as power banks consumed from Lazada (Mahyuni 2016). Other than that, Digi also executed the similar approach to draw Pokémon Go players’ attention. Digi Pokémon Go’ players have received a message informing them that all of them will acquire 10% off discounts on their purchases of Poke Coins Google Play (Mahyuni