SWOT Analysis: The Lawn Mechanics

The Lawn Mechanic is the newest all in one lawn care and debris removal robot takes care of all the lawn care trimming, animal feces and debris removal with electric or solar panel recharging station. This product is above and beyond the competitions because it’s an all in one robot for all needs of the average consumer and at a price point that makes it affordable for the lower incomes. The mission of the product is to give time back to its consumers that would normally be spent doing such tasks for family and work, as well as complete the tasks of elderly and those who are unable to normally complete such tasks. The charging station with optional solar panel system makes it easy for the robot to stay charged and running when customers desire,
“SWOT or Strengths, Weakness, Opportunities, and Threats, analysis provides the foundation for realization of organizational variables or issues. Planners can better understand how strengths can be leveraged to realize new opportunities and understand how weaknesses can slow progress or magnify organizational threats” (Helms & Nixon,
The all in one-robot appeals to more consumers because of its lawn care services, feces and debris removal as well as a unique electric docking station with optional solar panel upgrade. Being all in one and at a lower price point makes this product superior over its competitions single products at higher prices. This product appeals to many different targets of consumers ranging from homeowners, animal owners and consumers that are unable to perform these normal tedious tasks. “Not only does marketing deliver value to customers, but also that value translates into the value of the firm as it develops a reliable customer base and increases its sales and profitability.” (Tanner, & Raymond, 2013). The marketing will be focused on the targeted consumer base as well as mass marketing to ensure the greatest amount of exposure. After in-depth SWOT analysis the product was determined to have more strengths and opportunities over weaknesses and threats. While it’s the first of its all in one kind there is major opportunity for consumer interest and a larger upper hand over the competitors. One major concern and weakness however, is the larger lawns with more debris and larger breed of animals then the products holding tank would become full sooner. These concerns are corrects if