SABMill
is an industry that: a) has adopted similar technologies globally, b) offers a homogenous product (although differentiated by brand), c) is dominated by a few large multinational corporations (MNCs) and d) is highly internationalized. Furthermore, formerly important West European markets show a pattern of decreasing consumption, whereas emerging markets are experiencing the opposite. In addition, MNCs from what can be characterized as small or medium-sized countries, such as Heineken (Netherlands), Carlsberg (Denmark), Interbrew (Belgium; now known as AB Inbev) and SAB (South Africa; now known as SABMiller), have adopted successful merger and acquisition (M&A) strategies, whereas important players from large countries, such as Anheuser Busch and Miller in the US and Scottish & Newcastle in the UK, have become takeover targets.cquisition was of a major interest in Bavaria S. A., South America’s second largest brewer and owner of the Aguila and Club Colombia brands in 2005.[7]
The company became engaged in the hostile takeover of Fosters in August 2011,[8] and in September 2011 the board of Foster's agreed to a takeover bid valuing the company at A$9.9bn (US$10.2bn; £6.5bn).[9] The deal was completed by the end of 2011, but excluded the Foster's lager brand in the UK and Europe, where it is owned by Heineken.[10]
In November 2011, SABMiller launched Impala Cervejas in Africa, the first commercially produced cassava beer, although Africans have been making cassava home brews for generations. The taste is described as "somewhat bitter, somewhat tangy, not sweet".[11]
Operations[edit]
SABMiller has grown from its original South African base into a global company with operations in both developed markets and in emerging economies such as Eastern Europe, China and India. It is one of the world’s largest brewers, with brewing interests and distribution agreements across six continents. Its worldwide portfolio of brands includes premium international beers such as
The company became engaged in the hostile takeover of Fosters in August 2011,[8] and in September 2011 the board of Foster's agreed to a takeover bid valuing the company at A$9.9bn (US$10.2bn; £6.5bn).[9] The deal was completed by the end of 2011, but excluded the Foster's lager brand in the UK and Europe, where it is owned by Heineken.[10]
In November 2011, SABMiller launched Impala Cervejas in Africa, the first commercially produced cassava beer, although Africans have been making cassava home brews for generations. The taste is described as "somewhat bitter, somewhat tangy, not sweet".[11]
Operations[edit]
SABMiller has grown from its original South African base into a global company with operations in both developed markets and in emerging economies such as Eastern Europe, China and India. It is one of the world’s largest brewers, with brewing interests and distribution agreements across six continents. Its worldwide portfolio of brands includes premium international beers such as