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Core Course name MANAGERIAL ECONOMICS-I MBA I(2012-14), Semester I Course Advisor Prof. S Debi / Prof. S. Tripathy Total Credits 2 Total Sessions 20 Course Contents Module 1 Goal of Firm Household Consumer Behavior Utility Analysis, Demand Theory and Elasticity Analysis Estimation of Demand Module 2 Production Theory and Analysis Short run and Long run Behaviour Cost Theory and Analysis Short run and Long run Behaviour, Transaction Cost Analysis. Module 3 Types of Market Perfect Competition- Price and output decision in short run and in the long run in perfect competition Monopoly-Price and Output Decision in Short run and Long run, Price discrimination. Module 4 Monopolistic competition- Price and Output Decision under monopolistic competition, Role of selling cost Oligopoly-Price output determination under oligopoly, Price leadership, Price rigidity, Application of Game theory to deteremine optimal outcome under oligopolistic competition Oligopoly vs. duopoly SESSION PLAN Session Downloads Assignments LinksCase Analysis Course Objective The primary objective of this course is to develop an understanding on various micro economic concepts. It deals with the application of those concepts in the process of business decision making. It studies and analyses the different factors underlying the behavior of firms under various market structures. In order to make the course application oriented solution of various real life cases are included in the pedagogy. Pedagogy Class room discussion and case study analysis. Session Details Session Topic Issues to be Discussed Assignments. 1 I. The Firm and its Goal. II. The house hold and demand. 1.Introduction to managerial economics. 2.The nature of the Firm its Goal 3.House hold as a consumer. 4.Decision making process of the consumer. 5.Consumers equilibrium and optimal decision. Text book Pg No 03--20 Study material will be provided by the course instructor. Text book Pg No 78--111 2 Demand theory and analysis.


Links: ase Analysis Course Objective The primary objective of this course is to develop an understanding on various micro economic concepts. It deals with the application of those concepts in the process of business decision making. It studies and analyses the different factors underlying the behavior of firms under various market structures. In order to make the course application oriented solution of various real life cases are included in the pedagogy. Pedagogy Class room discussion and case study analysis. Session Details Session Topic Issues to be Discussed Assignments. 1 I. The Firm and its Goal. II. The house hold and demand. 1.Introduction to managerial economics. 2.The nature of the Firm its Goal 3.House hold as a consumer. 4.Decision making process of the consumer. 5.Consumers equilibrium and optimal decision. Text book Pg No 03--20 Study material will be provided by the course instructor. Text book Pg No 78--111 2 Demand theory and analysis. The individual demand. The market demand. The Law of Demand The exception to Law of Demand The individual supply. The determination of value. Text book Pg No 67 --95 Case Analysis 3 The elasticity of demand. The concept of elasticity. The price elasticity. Income elasticity. Cross Elasticity Total and Marginal revenue Text book Pg No 67--95 4 Estimation of demand Linear Regression Analysis. Multiple Regression Analysis. Estimation and interpretation of regression coefficients. Text book Pg No 107-138 5 Estimation of demand. Types of Demand Estimation Problems with regression analysis. Text book Pg No 107--138 Case Study. 6 Production Theory and Analysis The Production function. The productions function with one variable input. Text book Pg No 177-218 7 Production Theory and Analysis The productions function with two variable inputs. Long Run production analysis. Text book 177 - 218 Case Study 8 Cost Theory and Analysis. The Economic Concept of cost Production and Cost Short Run Cost Function. Text book pg.no233 258. 9 Cost Theory Long run cost function. Economies of Scale. Learning Curve. Economies of scope. Text book Pg No 233 - 258 10 -11 Market and its Types Perfect Competition The concept of firm and Industry Types of Market Characteristic features of perfect competition. Price and output decision in short run and in the long run. Shut down point. Text book Pg No 297-- 324 Case Study. 12 ,13,14 Monopoly. Characteristic features of monopoly. Price and Output Decision in Short run and in Long run. Application of monopoly model. Price discrimination. Dead Weight loss. Text book Pg No 297--324 15 , 16 Monopolistic competition. Characteristic feature of monopolistic competition. Monopolistic competition and selling cost. Price and output equilibrium under monopolistic competition. Determination of group equilibrium under monopolistic competition. Text book pg.No 329 - 357 17 Monopolistic competition. Selling cost and advertisement. Role of selling cost. Effect of selling cost on demand. Optimum level of selling cost with price and product design as constant. Optimum level of selling cost with both price and output variable. Effect of selling cost on price, output and elasticity of demand. Study material will be provided. Case Study. 18 Oligopoly Characteristics of Oligopoly. Collusive Oligopoly. Price leadership. Price output determination under low cost price leadership. Price leadership by the dominant Firm. Text book Pg No 329--357 Case Analysis. 19 20 Oligopoly. The concept of price rigidity. The Kinked Demand curve. Price rigidity under different condition. Application of Game Theory in oligopoly. Prisoners Dilemma and Pay off Matrix in Oligopoly. Oligopoly vs. duopoly Text book Pg No 329---357 Case Analysis. Evaluation End Term- 50 Mid Term- 20 Quiz- 20 Assignment 10 Total ------------100Text Books MANAGERIAL ECONOMICs By Craig H. Petersen, W. Cris Lewis, Sudhir K. Jain Of PEARSON EDUCATION. Reference Books Modern Micro Economics by A. Koutsoyiannis. Managerial Economics by D. Salvatore. Managerial Economics by Keat and Young. Managerial Economics by Suma Damodaran. Y, dXiJ(x( I_TS 1EZBmU/xYy5g/GMGeD3Vqq8K)fw9 xrxwrTZaGy8IjbRcXI u3KGnD1NIBs RuKV.ELM2fi V vlu8zH (W )6-rCSj id DAIqbJx6kASht(QpmcaSlXP1Mh9MVdDAaVBfJP8 AVf 6Q 7
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