Thomas Buksztel
09199617
Word Count = 1627
Assignment 1 Written Business Report -
J Sainsbury’s
An Introduction to J Sainsbury’s J Sainsbury’s is the country’s longest running major food retailer, with its first store being opened in 1869. Currently throughout the UK Sainsbury’s has a chain of 502 stores and 290 convenience stores, serving over 18million customers per week and with the larger based stores offering over 30,000 products to a customer during one shop, they are considered one of the major food retailers within the UK.
J-Sainsbury’s Goal
‘At Sainsbury's we will deliver an ever-improving quality shopping experience for our customers with great products at fair prices. We aim to exceed customer expectations for healthy, safe, fresh and tasty food, making their lives easier every day.’ (J-Sainsbury’s, 2009, what is the Goal of J-Sainsbury’s?)
Current Market Share of the Food Retail Business Supermarket Store | Market Share (%) | Tesco | 31 | Asda | 17.2 | Sainsbury’s | 15.9 | Morrisons | 11.4 | Aldi | 8.1 | Lidl | 6.3 | Co-op | 3.9 |
(Retail Week, 2009, Waitrose Improves Growth) The rivals of Sainsbury’s have recently turned up the heat on the store by increasing their like for like sales from last year. Reports suggest that both Waitrose and Morrisons have out stripped Sainsbury’s sales for the year, with 11.7% and 8.4% respectively (Brummer, Alex 2009) However in response to this Sainsbury’s announced that they made a pre-tax profit of £342m putting them 33% up on sales from last year from the 28weeks until 3rd October (BBC, 2009) These figures saw the new clothing range and electrical items out sell food by two and a half times. This could be explained by the opening of the 24hour stores across the country (Steiner, Rupert 2009).
Financial Details of J Sainsbury’s | 2008 (£m) | 2009 (£m) | Sales (including VAT) | 19,287 | 20,383 | Sales (excluding VAT) |