Sainsbury's Competitors Essay
Market Entry in Eastern Europe
“Sainsbury Looks East for Inspiration”
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Date: 23/02/09
Author: Vivek Mistry, Head of New Market Development
Distribution List: The Sainburys’ Board of Directors
Abstract:
The main findings show that Slovenia is a democratic country, and one of the most liberal in Eastern Europe. The country’s economy is stable and growing, and compares well when compared to the European Union. The report shows the size of the Slovenian retail market and identifies potential competitors in the market, as well the advantages of targeting this market.
Terms of Reference:
Due to the mature and competitive nature of the UK retail market the Sainsburys Board of Directors has asked me, the Head of New Market Development, …show more content…
I have used a wide range of Internet source in order to acquire the most up to date, relevant, and accurate information.
Country Profile:
Slovenia is a country located in Central Eastern Europe, and has population of over two million people. The capital of Slovenia is Ljubljana and has a population of 265,881. It shares borders with Hungary to the northeast, Croatia to both the South and East, Austria to the north, and Italy to the West. The country covers an area of 20,273 sq km or 7,827 sq miles.
The Slovene lands were originally part of the Austro-Slovene Empire until it was dissolved at the end of World War I. Due to the threat posed by who occupied Istria, Primorska, and some parts of Dalmatia and pressuring from the Serbs, the Slovenes, along with the Serbs and the Croats then became a member of the new multi-national state which in 1929 was named Yugoslavia.
The Slovenians, who were unhappy with how the majority Serbs were utilising their power held a referendum on Slovenia’s independence on the 23rd December 1990 was held and passed with 88% voting for independence. As a result on the 25th of June 1991 the Republic of Slovenia declared its
“Sainsbury Looks East for Inspiration”
[pic]
Date: 23/02/09
Author: Vivek Mistry, Head of New Market Development
Distribution List: The Sainburys’ Board of Directors
Abstract:
The main findings show that Slovenia is a democratic country, and one of the most liberal in Eastern Europe. The country’s economy is stable and growing, and compares well when compared to the European Union. The report shows the size of the Slovenian retail market and identifies potential competitors in the market, as well the advantages of targeting this market.
Terms of Reference:
Due to the mature and competitive nature of the UK retail market the Sainsburys Board of Directors has asked me, the Head of New Market Development, …show more content…
I have used a wide range of Internet source in order to acquire the most up to date, relevant, and accurate information.
Country Profile:
Slovenia is a country located in Central Eastern Europe, and has population of over two million people. The capital of Slovenia is Ljubljana and has a population of 265,881. It shares borders with Hungary to the northeast, Croatia to both the South and East, Austria to the north, and Italy to the West. The country covers an area of 20,273 sq km or 7,827 sq miles.
The Slovene lands were originally part of the Austro-Slovene Empire until it was dissolved at the end of World War I. Due to the threat posed by who occupied Istria, Primorska, and some parts of Dalmatia and pressuring from the Serbs, the Slovenes, along with the Serbs and the Croats then became a member of the new multi-national state which in 1929 was named Yugoslavia.
The Slovenians, who were unhappy with how the majority Serbs were utilising their power held a referendum on Slovenia’s independence on the 23rd December 1990 was held and passed with 88% voting for independence. As a result on the 25th of June 1991 the Republic of Slovenia declared its