Sakae Sushi Business Plan
BU2005 Entrepreneurship Sakae Sushi Business Plan
By: Lu Mi (12668064) Zhou Ke Jun (12618536) Aditya Nandal (1266) Mayank Bhardwaj (12669440) mayank.bhardwaj@my.jcu.edu.au
Executive Summary
This report provides an analysis and evaluation of the current and prospective marketing, sales strategy, target customers, production cost, expenses and capital requirements of Sakae Sushi. It is an in depth report that discusses about the rise of Sakae Sushi as one of Singapore’s major restaurant chains. This report talks about the methods implemented by Sakae Sushi to attract customers during the time of the Asian financial crisis.
This report contains financial statements of Sakae Sushi; it also contains information related to the costs involved in running the business, i.e. expenses, salaries and cost of raw materials, etc. It also contains information about the management team of Sakae Sushi and it provides insights of the industry and the company on the whole.
Also discussed here are the various products and services offered at Sakae Sushi and the methods implemented by them to promote and advertise their brand to the masses.
At the end there are a few questions addressed to the Chief Executive Officer of Sakae Sushi, Mr. Douglas Foo Peow Yong, which will help us to gain first hand knowledge about Mr. Foo and also about Sakae Sushi. It will also help young and budding entrepreneurs to understand how to analyze the market and make right decisions from time to time.
Table of contents
1. Introduction 2. Overview of the Industry 3. Insights on the Company 4. Market/Product Positioning 5. Products and Services offered 6. Marketing (4 P’s) 7. Sales 8. Business Development Status 9. Production Process 10. Suppliers
By: Lu Mi (12668064) Zhou Ke Jun (12618536) Aditya Nandal (1266) Mayank Bhardwaj (12669440) mayank.bhardwaj@my.jcu.edu.au
Executive Summary
This report provides an analysis and evaluation of the current and prospective marketing, sales strategy, target customers, production cost, expenses and capital requirements of Sakae Sushi. It is an in depth report that discusses about the rise of Sakae Sushi as one of Singapore’s major restaurant chains. This report talks about the methods implemented by Sakae Sushi to attract customers during the time of the Asian financial crisis.
This report contains financial statements of Sakae Sushi; it also contains information related to the costs involved in running the business, i.e. expenses, salaries and cost of raw materials, etc. It also contains information about the management team of Sakae Sushi and it provides insights of the industry and the company on the whole.
Also discussed here are the various products and services offered at Sakae Sushi and the methods implemented by them to promote and advertise their brand to the masses.
At the end there are a few questions addressed to the Chief Executive Officer of Sakae Sushi, Mr. Douglas Foo Peow Yong, which will help us to gain first hand knowledge about Mr. Foo and also about Sakae Sushi. It will also help young and budding entrepreneurs to understand how to analyze the market and make right decisions from time to time.
Table of contents
1. Introduction 2. Overview of the Industry 3. Insights on the Company 4. Market/Product Positioning 5. Products and Services offered 6. Marketing (4 P’s) 7. Sales 8. Business Development Status 9. Production Process 10. Suppliers
References: Apex-Pal International. (2009). Going Global- 2009. Retrieved 4 5, 2012, from Apex-Pal: http://www.apexpal.com/Files/Apex-Pal%20AR09%20for%20SGX.pdf Apex-Pal Apex-Pal International. (n.d.). What 's Hot. Retrieved 4, 5, 2012, from Sakae Sushi: http://www.sakaesushi.com.sg A simple goal – to be the McDonald’s of sushi Capon, N., 2009. Capon 's marketing framework, Wessex Publishing. Dalrymple, D. J., Parsons, L. J. (2000). Sales promotion and public relations. In Dalrymple, D. J., Parsons, L. J., Basic Marketing Management (pp. 272-276). New York, United States of America: John Wiley & Sons. Japan-guide.com. (2008, 05 31). Sushi. Retrieved 04 10, 2012, from Japan-guide.com: http://www.japan-guide.com/e/e2038.html Lamb, C Lovelock, C. H., Patterson, P. G., Walker, R. H. (2007). Understanding service products, customers and employees. In Lovelock, Patterson, P. G., Walker, R. H., Services Marketing (pp. 26-30). NSW, Australia: Pearson Education Australia. Robert, H. (2000). Robert 's Rules of order newly revised. Philadelphia: Perseus Pub. Sakae Holdings Ltd. (2012, 2 28). Retrieved 4 5, 2012, from http://www.finanznachrichten.de: http://www.finanznachrichten.de/pdf/20120228_172124_5DO_752F7CDF0A7BD282482579B2002082FC.1.pdf The Contingency Planning Guide Theresianto, N. (2008, February 11). Apex-Pal expands its Sakae Sushi empire. The Edge Singapore. Retrieved March 9, 2010, from Factiva.