Saks Fifth Avenue is a department store chain that specializes in upscale merchandise that usually caters to higher income individuals, mostly well-to-do women between the ages of 35 and 55, while at the same time, still being able to offer high-end merchandise at better prices then smaller boutique type stores. Which is the very first reason why I chose this company because it allows a college student like I enjoy luxury merchandise at a reasonable price and it also has been making changes to attract young middle- class shoppers? SFA is near the top of the line in fashion; selling apparel, cosmetics, jewelry, and shoes from top designers such as Burberry, Chanel, and Prada, as well as Saks ' own private label merchandise.
The retail specialty store, Saks Fifth Avenue, has stood as a symbol of American wealth and prestige for most of the twentieth century. The firm was founded in 1902 when Andrew Saks, a street peddler from Philadelphia, opened Saks & Company, a men 's clothing shop in Washington, D.C. Saks soon expanded his store operations to Richmond, Virginia, Indianapolis, and New York City. For his New York store, he began providing high-end retail market by providing high quality merchandise and offering first-class service. After Saks became president after his father 's death in 1912, Saks made a promise to become the premiere specialty store for New York society. Saks buyers such the globe for unique and fashionable merchandise in order to build the store 's reputation. With the shift of New York retail uptown during the 1910s, it became apparent to Saks that for the company to continue its fashionable reputation, it needed a more prestigious address than its present location on34th Street near Herald Square. Horace Saks agreed to merge his retail store chain with Gimbel Brothers department store, which operated stores in Philadelphia; Madison, Wisconsin; and New York. Saks ' old Herald Square store site was leased to Gimbels
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