Sales
BSAD476-H1WW
Week 6: Globalization and Implementation Plan
JC
Global Implementation Plan
Home Depot in Argentina
Table of Contents
Introduction
Home Depot .................................................... 3
Argentina .................................................... ... 4
International Analysis 5-6
Market Considerations 6-7
Entry Modes 7-9
Monetary Systems 9-10
Business Strategies 11 Recommendations ............................................. ... 12
References: 13-14
This report will provide business and demographic information to determine a platform of business strategies and alternatives for Home Depot to re-enter or abandon the Argentinian retail market for home improvement centers. Home Depot must be very specific and strategic to try to re-enter the market due the abject failure in entering the market in 1997 and existing the market in 2001 from the lack of profits and community acceptance. Home Depot cannot afford another failure in Argentina or South America. (Home Depot. 2013).
Home Depot:
Home Depot is the 4th largest retailer in the US, the 5th largest retailer in the world and ultimately the world 's largest home improvement specialty retailer. In 35 years, Home Depot operates 2,257 retail stores in 50 states, the District of Columbia, Puerto Rico, U.S. Virgin Islands, Guam, Canada, and Mexico. The foreign locations (294) generate just 12% of Home Depots’ total revenues. They have engineered entry and expansion into foreign markets through acquisition of smaller retailers and expanded upon their success.
The Home Depot, Inc. operates as a home improvement retailer. It sells building materials, home improvement products, and lawn and garden products, as well as providing installation, home maintenance, and professional service programs to
Week 6: Globalization and Implementation Plan
JC
Global Implementation Plan
Home Depot in Argentina
Table of Contents
Introduction
Home Depot .................................................... 3
Argentina .................................................... ... 4
International Analysis 5-6
Market Considerations 6-7
Entry Modes 7-9
Monetary Systems 9-10
Business Strategies 11 Recommendations ............................................. ... 12
References: 13-14
This report will provide business and demographic information to determine a platform of business strategies and alternatives for Home Depot to re-enter or abandon the Argentinian retail market for home improvement centers. Home Depot must be very specific and strategic to try to re-enter the market due the abject failure in entering the market in 1997 and existing the market in 2001 from the lack of profits and community acceptance. Home Depot cannot afford another failure in Argentina or South America. (Home Depot. 2013).
Home Depot:
Home Depot is the 4th largest retailer in the US, the 5th largest retailer in the world and ultimately the world 's largest home improvement specialty retailer. In 35 years, Home Depot operates 2,257 retail stores in 50 states, the District of Columbia, Puerto Rico, U.S. Virgin Islands, Guam, Canada, and Mexico. The foreign locations (294) generate just 12% of Home Depots’ total revenues. They have engineered entry and expansion into foreign markets through acquisition of smaller retailers and expanded upon their success.
The Home Depot, Inc. operates as a home improvement retailer. It sells building materials, home improvement products, and lawn and garden products, as well as providing installation, home maintenance, and professional service programs to
References: Bifani. (2013). Argentine Real Estate Activity Sharply Falls. Retrieved from http://www.homechannelnews.com/article/hd-expounds-plans-mexico-latin-america Castro, G Cencosud. (2013). Our Company. Retrieved from http://www.cencosud.com/nuestra-empresa/descripcion/?lang=en Chafkin, M., (2001) CIA Handbook. (2013). Argentina. Retrieved from https://www.cia.gov/library/publications/the-world-factbook/geos/ar.html Communicaid Easy. (2013). Easy Argentina. Retrieved from https://www.easy.com.ar/webapp/wcs/stores/servlet/es/easyar/information-page?identifier=mapa_locales.html Encyclopedia of Business Forbes. (2011). Home Depot Remodels Its Growth Plans. Retrieved from http://www.forbes.com/2001/11/30/1130homedepot_print.html Global Property Value Hill, Charles W. L. (2011). Global Business Today. (7th ed.). New York: The McGraw-Hill Companies, Inc.. ISBN: 978-0-07-813721-1. Home Depot. (2013).About Us. Retrieved from https://corporate.homedepot.com/OurCompany/History/Pages/default.aspx Kaminsky, G., (2009) Isora, M., (2009). Importance of Strategic Alliances in Company Activity. Retrieved from http://www3.mruni.eu/~int.economics/5nr/Isoraite.pdf Sprawl Busters Tesco. (2013). About Us. Retrieved from http://www.tescoplc.com/