Sales Analysis Project

MRIDUTRISHNA POREL

BBA 6TH SEMESTER

IIAS KOLKATA

SALES ANALSIS PROJECT

TRAINEE, MARKETING

MOBILI-T COMMUNICATION PRIVATE LIMITED

5TH APRIL- 5TH MAY

INDEX

Contents page no.
Introduction…………………………………… 3
Mobili-T Communications………………….. 4
Mobile Value Added Service……………….. 5
Product…………………………………………. 6
MoBulk………………………………………….. 9
MoDus1…………………………………………. 13
MoDus2…………………………………………. 15
Application areas for Mobili-t Short
Messaging Software Suite…………………... 18
Why Mobili-t? ................................................. 35
Service Facilities……………………………….. 36
FAQ……………………………………………….. 37
Contacts………………………………………….. 39
Phases of Training……………………………... 40
Concept Selling…………………………………. 41
Marketing and Sales …………………………… 42
Marketing and Sales Procedure……………… 43
Proposal for moBulk Messaging Application.. 45
Proposal for Short Code………………………… 47
List of Client Handled……………………………. 49
Conclusion………………………………………… 50
Suggestion………………………………………… 51
Acknowledgement……………………………….. 52

Introduction

Mobile phones today have moved beyond their fundamental role of communications and have graduated to become an extension of the persona of the user. We are witnessing an era when users buy mobile phones not just to be in touch, but to express themselves, their attitude, feelings & interests. Customers continuously want more from their phone. They use their cellular phones to play games, read news headlines, surf the Internet, keep a tab on astrology, and listen to music, make others listen to their music, or check their bank balance.

Thus, there exists a vast world beyond voice that needs to be explored and tapped and the entire cellular industry is heading towards it to provide innovative options to their customers. Spoilt by choice, the mobile phone subscribers are beginning to choose their operators on the basis of the value added services they offer. The increased importance of VAS has also made content developers burn the midnight oil to come up with better and newer concepts and services.

mobili-T Communications Private Limited

mobili-T Communications Private Limited | 175 Sarat Bose Road, Kolkata 700 026
Ph.: +91.33.6521 2883 | TeleFax: +91.33.2419 7006 | Email: [e-mail] | www.mobili-tcom.net

Introduction to mobili-T

Mobile technologies and applications have become an essential part of everyone's life. Mobile services are changing the way we communicate and interact. mobil-T Communications Pvt. Ltd. delivers a mobile experience that makes users productive both in their private and professional spheres. mobili-T is focused on providing messaging solutions via the SMS/MMS format for business, social and personal uses. Consistent with mobili-T's strategy to reach any device with wireless applications, all digital mobile devices are supported. From sending your message to a large number of people as part of a marketing strategy to allowing access to information from databases to your customers, employees and agents, mobili-T brings you innovative solutions.

MOBILE VALUE ADDED SERVICE

Mobile phones today have moved beyond their fundamental role of communications and have graduated to become an extension of the persona of the user. We are witnessing an era when users buy mobile phones not just to be in touch, but to express themselves, their attitude, feelings & interests.
Customers continuously want more from their phone. They use their cellular phones to play games, read news headlines, surf the Internet, keep a tab on astrology, and listen to music, make others listen to their music, or check their bank balance.

Thus, there exists a vast world beyond voice that needs to be explored and tapped and the entire cellular industry is heading towards it to provide innovative options to their customers. Spoilt by choice, the mobile phone subscribers are beginning to choose their operators on the basis of the value added services they offer. The increased importance of VAS has also made content developers burn the midnight oil to come up with better and newer concepts and services.

To understand that where this industry is at present and where it is headed, IAMAI and IMRB International have jointly prepared the Mobile VAS Report to focus back stage and uncover thetrends in the cellular industry, current market status, value chain, competition, market dynamics & expected roadblocks
This is the first publicly available study on Mobile VAS in India and the insights provided here in can be used by both the mobile operators and the content providers to better address the needs of their customers. A timely and strategic action would help nurture the mobile VAS market in India.

PRODUCT

mobili-T products empower every business or industry to reach higher efficiency and profitability by utilizing the force of SMS or MMS to inform customers about new or improved products and services and to transact business via mobile phones.

mobili -T communications platform has access to the SS7 international signaling backbone used by every major Mobile Service Provider and enables messaging through PUSH and PULL operations. Featuring both RDBMS specific and simple bulk-messaging products, mobili -T combines signaling information from the digital communications universe with innovative secure applications running concurrently on its own IT interface platform to ensure instant, country-wide messaging services.

Through the RDBMS-linkage, messages in bulk can be sent to the target audience based on a preset Business Process Engine (BPE) designed to access the client's database. Alternatively, any member of the target audience can retrieve need-specific information on demand through SMS Queries from a mobile phone. As the products can be operated largely in an unattended mode, the time and effort spent in its operation is minimal.

mobili -T's mobile data service includes “plug and play” application licensing and hosting for ultimate convenience in secure communications. It thus empowers clients to communicate between varied IT back-end systems and mobile telephones, securely and seamlessly.

Empowering enterprises and the individual, mobili-T’s global carrier-grade mobile data service currently offers 3 powerful utilities:

moBulk

Enables the user to send bulk messages to targeted recipients – friends, family or customers

For example, promotional and marketing messages, festival greetings, invitational and group messages etc.

moDus1

Enables business or social organizations to send pre-scheduled alerts to customers.

For example, payments due, membership renewals etc.

moDus2

Enables your workforce to query and receive information on the fly from the enterprise database.
For example,inventory positions,voting on SMS,Accessing Bank A/c details etc.

MoBulk

moBulk is a standard self-customized electronic Short Messaging Service (SMS) that is remotely controlled and managed via a user’s desktop or laptop computer. Backed up by the mobili-T Application Suite Enterprise Server at our end, it is an ideal web-based messaging tool for those who need to send bulk messages to fixed groups of contacts regularly. Any text sent as SMS is displayed on the LED screens of the GSM/CDMA mobile phones of selected recipients.

As the solution is distributed over the Internet, you can access it as and when you need it, for business purposes or for personal usage, be it at a Board meeting or during a vacation. You just need to have access to Internet. moBulk is available in both desktop and online versions.

After completing the registration process, individuals need to only log in and start sending messages. Retail enterprises may opt for an Application Programming Interface (API), which is one way to connect to mobili-T's core SMS platform.

This provides an easy, efficient and flexible option to integrate with your website / application, facilitating auto-generated SMS Text messages to be delivered to the intended recipient mobile phones. This method links directly to the mobili-T software platform from your Enterprise/Data Center site, and does not require you to come out of it to physically access the mobili-T SMS programs.

Features of the Web-based moBulk

1. Easily accessible Internet based solution

2. Facility to organize your contacts into Groups and Folders

3. User-friendly interface

4. Facility for message scheduling

5. Wide Coverage for GSM and CDMA networks

6. Sent messages stored for 90 days for reference

7. Message delivery status (success or failure) conveyed

8. No need for local installation, SMPP Gateway connection etc. are automatic

9. Composing messages and sending to individuals/groups is similar to e-mail.

BUSINESS ENQUIRY

To buy moBulk, please register or call us at +(91.33) 2419-7006 / 6521-2883.

The amount to be paid for the product and your desired SMS package along with other relevant details will be indicated. On receipt of your cheque /bank draft, a user code/password will be emailed &/or SMS'ed to you. Once you get this, you can log in and start using the product.

How Does MOBULK works?

moDus1

moDus1, a 1-way Database Uplinked SMS application, is a versatile SMS suite to process and send data in a complex database environment via SMS transactions. moDus1 acts as a virtual mobile operator for data communication services by seamlessly accessing any type of client Relational Data Base Management System to send mission-critical messages to designated mobile ‘phones. Through the RDBMS-linkage, messages in bulk can be sent or “pushed” to the target audience based on a preset business process engine designed to access the client's database. Depending on the customer’s needs, specific alerts and applications can be built into moDus1. These can be configured to link up with all kinds of computer databases, including Excel, FoxPro and also Oracle/SAP ERP databases. The specific data can be drawn either directly from the databases or from a “Specific View” of an ERP data-base, if required. The required data can then be sent by moDus1 in a secure/encrypted format to specific client mobile phones. moDus1 can be integrated with any backend applications, strictly adhering to the customers' security guidelines. As the products can be operated largely in an unattended mode, the time and effort spent in its operation is minimal. Data may be sent in an automated or a manual mode.

moDus1 is available in two editions: Corporate (C) edition or Premium (P) edition. The Corporate edition offers company-wide licenses with ability to manage multiple users and SMS credits within an organization. Premium edition is a single user-license product. Both the editions are provided with a Business Process Engine facility that can be customized to suit the client's messaging needs.

BUSINESS ENQUIRY

moDus1 is customized according to the client’s particular needs and database environment. Please contact us for further details.

How Does moDus1works?

moDus2

moDus2 is a versatile SMS suite to send, receive and process data in a complex database environment via SMS transactions. moDus2 acts as a virtual 2-way mobile operator for data communication services. Any type of client Relational Data Base Management System is seamlessly accessed to send mission-critical messages to designated mobile phones, triggered by preset need-specific queries received from these phones. Thus, a member of the target audience may query the enterprise database through SMS. This query is processed on the enterprise server and the response then returned to him through SMS.

moDus2 can be configured to link up with all kinds of computer databases, including Excel, FoxPro and also Oracle/SAP ERP databases. The specific data can be drawn either directly from the databases or from a “Specific View” of an ERP database, if required. The required data can then be sent in a secure /encrypted format to the client mobile phones.

Depending on the customer’s needs, moDus2 could be configured to handle specific types of alerts that the client will need to send or specific types of queries that the client expects from the enquirers. Alerts or responses from the client database will then be reported via moDus2 to a customer/recipient mobile phone.

All customizations are integrated with any backend applications, strictly adhering to the customers' security guidelines. Customizations will cater to any degree of complexity of the client database. As the products can be operated largely in an unattended mode, the time and effort spent in its operation is minimal. Both automated and manual modes are supported. Incoming SMS at the client end can be received on a GSM modem or a virtual mobile number (a standard ten-digit or a short-code) configured on mobili-T Server.

moDus2 is specially designed for efficiently handling high message volumes and provides a highly reliable, flexible and scalable messaging platform to the corporate segment.

moDus2 is available in two editions: Corporate (C) and Premium (P) editions. Corporate edition offers company-wide user licenses with ability to manage multiple users and SMS credits within an organization. Premium edition is a single user-license product. Both the editions are also provided with an Auto-responder module for automated, keyboard based two-way messaging: Each query received is acknowledged with a message to the enquirer stating that the query was under processing and the required information would follow shortly.

BUSINESS ENQUIRY

moDus2 is customized according to the client’s particular needs and database environment. Please contact us for further details.

How Does moDus2works?

APPLICATION AREAS FOR MOBILI-T SHORT-MESSAGING SOFTWARE SUITE

Mobili-T Application Suite empowers every business or industry to reach higher efficiency and profitability by utilizing the force of instant Mobile text or picture messaging – “Mobilising” – through SMS/MMS leading to diverse utilities in various business processes. Mobili-T acts as a virtual mobile operator for data communication services by seamlessly accessing any type of client Relational Data Base Management System (RDBMS) to send mission-critical messages to designated mobile ‘phones. Mobili-T communications platform has access to the SS7 international signaling backbone used by every major Mobile Service Provider and enables messaging through PUSH and PULL operations. Through the former, messages in bulk can be sent to the target audience based on preset business process engine in-built to the database. Through the latter, any member of the target audience can retrieve need-specific information on demand through SMS. As Mobili-T Application Suite can be operated largely in an unattended mode, the time and effort spent in its operation is minimal. Mobili-T combines signaling information from the digital communications universe with innovative secure applications running concurrently on its own IT interface platform to ensure instant, country-wide/global messaging services.

Mobili-T Application Suite for the WHOLESALE and RETAIL MARKETING INDUSTRY

Mobilising the Marketing function by: Sending promotional messages regarding new products, special offers, discounts etc. Promoting mass marketing campaigns through organization of SMS based contests, opinion polls and voting, etc. Building up well-organized market-specific client databases through client permissions on SMS. Obtaining customer’s feedback on products and services offered.
Mobilising the MIS function by: Sending instantaneous query-based MIS reports to the middle/top management. Circulating updated MIS reports to top management on important aspects of business. Generating critical alerts to operational and management personnel on inventory and other issues. Sending personalized Corporate Communications through picture-greeting messages.
Mobilising the Financial /Accounting functions by: Alerting dealers / creditors giving Post-dated Cheques (PDCs) for bulk purchases about keeping funds ready on the dates the PDCs are presented to the banks. Reminding employees taking loans or travel advances to make repayments within set time limits. Informing top Finance management about critical Financial parameters and cash-flow position.

Mobili-T Application Suite for the MANUFACTURING INDUSTRY

Mobilising the Production process by: Automated alerts to purchase department over shortfall of any raw materials or components. Immediate intimation with production statistics of critical items to monitoring groups at head office on a periodic basis / at the end of every shift. Intimating accidental occurrences like fire, labour agitation etc. to pre-set crisis management groups.
Mobilising the Purchase function by: Intimating requirement of materials and components to listed suppliers. Intimating arrival schedule of materials to production department in advance, facilitating production planning. Instantaneous logistic alerts sent/received for replenishment of stocks whenever an alert-point is generated.
Mobilising the Marketing process by: Obtaining stock positions on demand during sales negotiations. Price verifications on listed items and/or spares before closing deals. Obtaining customer’s feedback and building up a product or region-based customer database. Conducting opinion polls for urgent market research

Mobilising the HR function by: Sending personalized greetings to employees on occasions like birthdays etc. Providing information like leave balances, deductions etc. to employees on demand. Broadcasting corporate messages or information on important events / seminars.
Mobilising the MIS function by: Sending instantaneous query-based MIS reports to the middle/top management. Circulating updated MIS reports to top management on important aspects of business. Generating critical alerts to operational and management personnel on inventory and other issues. Sending personalized Corporate Communications through picture-greeting messages.
Mobilising the Financial /Accounting functions by: Alerting dealers / creditors giving Post-dated Cheques (PDCs) for bulk purchases about keeping funds ready on the dates the PDCs are presented to the banks. Reminding employees taking loans or travel advances to make repayments within set time limits. Informing top Finance management about critical Financial parameters and cash-flow position.

Mobili-T Application Suite for the BANKING INDUSTRY

Mobilising Finance & Banking Systems
Mobili-T Application Suite aids in smooth, user-friendly and instantaneous mobile-banking operations whenever the customer is on the move. Mobili-T Application Suite aids in the following services: Account Balance enquiry. Withholding payment against an issued cheque. Request for account statement. Request for last three transactions. Request for issuance of chequebook. Request for cheque payment status. Transfer of funds between multiple accounts upon request. Enquiry about fixed deposits. Change of Personal Identification Number (PIN). Demat enquiry on free balance holding. Demat enquiry for last two transactions. Request for bills payable amount. Request the bank to pay bills. Obtaining information about interest rate, products and area-wise branch listing. Special application areas like detecting credit-card frauds. Obtaining loan re-payment status. Reminders to customers about payment of EMIs. Generating Transaction Alerts over important events like credit of a cheque, debit of balance, credit/debit transactions for amount more than a specified amount, dishonoured cheque, Lack of Minimum account balance etc.

NOTE: To make the customer aware about the various mobile banking services, a menu-driven help system can be constructed suitably. The customer can obtain the code against each service by submitting his/her query to the help system through SMS.

Mobilising Internal functions like HR and Administration etc., by: Providing information like leave-balances, deductions etc. to bank employees. Sending personalized greetings from the HR department over birthdays, festivals etc. Broadcasting about corporate messages, seminars etc. For sending promotional messages regarding new services, special offers, interest rates, etc. For mass marketing campaigns through organization of SMS based contests, opinion polls and voting, etc. For building up well-organized market-specific client databases. For obtaining customer’s feedback on the banking services offered. For instantaneous query-based MIS reports to the middle/top management. For circulation of updated MIS reports to top management. For generating critical alerts to maintenance and management personnel.

Mobili-T Application Suite for the HEALTHCARE INDUSTRY

Mobilising various processes at Healthcare Institutions by: Intimating consultant physicians, surgeons, anaesthetists and nurses about treatment/operation schedules and generating alerts in case of emergency requirements. Providing brief information about patients’ conditions to their relatives, like current status, emergency requirements etc. on demand, without blocking the hospital’s telephone lines. Sending reminders to suppliers of drugs, oxygen cylinders and other inventories in the event of shortfalls / stock-outs. Generating MIS reports in concise formats to heads of different medical speciality centres. Broadcasting messages to staff about any emergency developments, meetings, seminars etc. Providing information to patients in need of consultation / surgery about services offered, details of consultant physicians, associated timings etc. Facilitating appointments regarding medical consulting or therapy sessions, clinical diagnostic tests etc.
Mobilising the functioning of Blood-Banks by: Providing information about availability of blood of various blood-groups to hospitals, patients’ relatives etc. Alerting registered professional blood-donors, blood-donation camp organizers in the event of shortages.
Mobilising the functioning of Drug Retail outlets by: Providing information regarding availability and stock-position of drugs (including life-saving ones). Reordering life-saving drugs & pharmaceuticals, when stocks are critically low.

Mobili-T Application Suite for the Information Technology (IT) & IT-Enabled Service (ITES) Industries

Mobilising Project Management by: Generating alerts / notifications to developers, project leaders, testers and the management about completion of each development / implementation phase under a collaborative environment. Generating alerts to vendors of IT equipment and consumables in case of critical repairs or new requirements, thereby assisting in smooth functioning of the organization.

Mobilising BPO operations by: SMS-based marketing campaigns on a mass-scale basis for overseas clients. Generating alerts / notifications to the target audience in any business process that is being outsourced at the cheapest price (e.g. issuing alert to a prospective candidate for appearing in final interview in case of HR process outsourcing). Automatic generation of SMS to Supervisors as and when a Customer call is received and attended to. Informing Customers about the progress on their calls/complaints with proper Call-Docket nos.

Mobilising HR process by: Sending personalized greetings to employees on occasions like birthdays etc. Providing information like leave balances, deductions etc. to employees on demand. Broadcasting corporate messages and information on important events / seminars. Reminding Call Centre employees about changes in shifts / schedules, etc.

Mobili-T Application Suite for the FMCG & CONSUMER DURABLE INDUSTRIES

Mobilising the Marketing process by: Promoting Sales through organization of mobile based interactive contests, opinion polls and voting, etc. Managing and developing market-specific customers’ database. Broadcasting messages about new product arrivals, special offers and discount schemes. Helping customer servicing by booking of calls and scheduling call attendance. Effecting better customer relationship management. Helping in efficient stock management at dealers’ end by enabling them to book orders and routing their requirements to the production and marketing departments. Enabling sales executives to check prices and stock position of products, while booking orders on the move.
Mobilising the Production process by: Automated alerts to purchase department over shortfall of any raw materials or components. Immediate updates to all senior executives and assigned key personnel with production statistics and MIS report. Intimating accidental occurrences like fire, labour agitation etc. to pre-set crisis management groups.
Mobilising the HR process by: Sending personalized greetings to employees on occasions like birthdays etc. Providing information like leave balances, deductions etc. to employees on demand. Broadcasting corporate messages or information on important events / seminars.
Mobilising the Purchase function by: Intimating requirement of materials and components to listed suppliers. Intimating arrival schedule of materials to production department in advance, facilitating production planning. Instantaneous logistic alerts sent/received for replenishment of stocks whenever an alert-point is generated.

Mobili-T Application Suite for the INSURANCE INDUSTRY

Mobilising better Customer Relationship Management (CRM) by: Automated alerts to Policy-holders regarding insurance policy renewals and premium submissions. Instantaneously informing the customers on receipt of premium payments. Intimating a target audience regarding newer offerings and premium rates, etc.. Answering queries from Customers on the next date of premium submission / date of maturity at any time. Prospective customers can obtain policy-wise information about premium amount, number of years to continue and the sum assured before deciding over a particular policy.
Mobilising HR process by: Sending personalized greetings to employees on occasions like birthdays etc. Providing information like leave balances, deductions etc. to employees on demand. Broadcasting corporate messages or information on important events / seminars.

Mobili-T Application Suite for the CIVIL AVIATION INDUSTRY

Mobilising better Customer Relationship Management (CRM) by: Providing information about new or changed flight schedules, flight cancellations, seat vacancies, ticket prices, and interline flight connections to prospective customers, even on the move. Assisting customers with their ticket cancellations, as early as possible to avoid penalties. Providing information about refund amounts against cancelled tickets. Providing notifications to the passengers’ nearest kin in case of any emergency occurrences like accidents and hijacking. Broadcasting information like special offers and discounts to customers from time to time.

Mobilising smooth Logistics Management by: Enabling instantaneous intimation to suppliers in case of any logistic shortfalls. Obtaining information from suppliers about likely replenishment schedules.
Mobilising the HR process by: Sending personalized greetings to employees on occasions like birthdays etc. Providing information like leave balances, deductions etc. to employees on demand. Broadcasting corporate messages / events / seminars…
Mobilising instantaneous Management Information Systems (MIS) by: Enabling MIS by pinpointing key events including targets achieved, high-value financial transactions etc. to key decision-making personnel.

Mobili-T Application Suite for the HOSPITALITY INDUSTRY

Mobilising better Customer Relationship Management (CRM) by: Providing information to prospective customers about room rents, vacancies, off-season discount rates and special offers. Enabling priority booking of rooms against vacancies. Enabling cancellation or deferment of bookings, if guest wishes to avoid “No Show” charges. Generation of alerts to people in charge of arrangement of transport for sightseeing purposes.
Mobilising smooth Logistics Management by: Enabling instantaneous intimation to suppliers in case of any logistic shortfalls. Obtaining information from suppliers about likely replenishment schedules. Enabling generation of MIS reports to key decision-making personnel.
Mobilising the HR process by: Sending personalized greetings to employees on occasions like birthdays etc. Providing information like leave balances, deductions etc. to employees on demand. Broadcasting important corporate messages on forthcoming events / seminars, etc.

Mobili-T Application Suite for the MEDIA & ENTERTAINMENT INDUSTRY

Mobilising the Marketing process by: Organization of SMS-based live voting programs in order to gauge popularity of programs. Boosting advertising revenues by enabling advertisers to conduct SMS-based sales contests. Alerting subscribers of newspapers and periodicals upon expiry of subscription period. Enabling market researchers to conduct SMS-based surveys in a much less intrusive manner. Catalyzing formation of public opinion through the conduct of SMS-based, issue-specific opinion polls.
Mobilising Day-to-day functions by: Alerting every cast and crew member in the event of change in shooting schedule. Enabling advertisement agencies to find out advertisement slots on request.
Mobilising the HR process by: Sending personalized greetings to employees on occasions like birthdays etc. Providing information like leave balances, deductions etc. to employees on demand. Broadcasting important corporate messages on forthcoming events / seminars, etc.

Mobili-T Application Suite for the CONSTRUCTION & REAL ESTATE INDUSTRY

Mobilising Effective Project Management functions by: Alerting field staff (engineers, labour contractors, site office in-charge and supervisors) in case of occurrence of critical events like arrival schedule of raw materials, sudden inspection of clients etc. Intimating labour contractors upon urgent requirement of labour, or changes in shifts / schedules. Informing vendors instantly upon sudden requirement of raw materials, or other critical components. Alerting field staff at a remote site about any adverse weather forecasts or security concerns, and, if required, instructing temporary stoppage of work. Issuing alerts to main office regarding cataclysmic events like collapse of structures, labour agitation, accidents etc. as recorded at site office.
Mobilising better Customer Relationship Management (CRM) by: Updating clients about progress of projects they are interested in. Issuing reminders for payment of instalments, before the due dates. Sending greetings to customers on important occasions for greater brand loyalty. Sending acknowledgements to customers after receipt of payment.
Mobilising the HR process by: Sending personalized greetings to employees on occasions like birthdays etc. Providing information like leave balances, deductions etc. to employees on demand. Broadcasting important corporate messages on forthcoming events / seminars, etc.

Mobili-T Application Suite for the EDUCATIONAL / VOCATIONAL TRAINING INSTITUTES

Mobilising the Student Community to perform or respond better by: Communicating changes in training and exam schedules to all students by SMS on their mobiles. Enabling Students to query and receive instant SMS information on exam results from the Institutional databases against their Roll Nos., without the hassle of checking over the internet at cyber-cafes, etc. Informing all the students about their installment payments (i.e. payment alerts) by Flash SMS on their mobile phones at regular intervals to keep track of the outstanding dues. Intimating students on scholarships, special discounts, new course launches, etc. via SMS delivered to them their mobile phones. Alerting the students, who borrow books from the school/college library and are unable to return them on time, to pay late fines through SMS on their mobiles. Informing them over any changes in Students’ Committee meeting or event schedules. Enabling the students to apply via SMS to the concerned authorities for sudden / unscheduled leave of absence due to emergencies.
Mobilising the Guardians to monitor the progress of their wards by: Obtaining examination results of wards, thereby avoiding concealments by them. Informing guardians about the due installment payments of institution fees (i.e. payment alerts) by Flash SMS on their mobile phones at regular intervals to keep track of the outstanding dues. Intimating the attendance report of wards by their Roll Nos. on a periodic basis. Enabling requests for desired appointment with the Principal / faculty and get immediate confirmation.
Mobilising the Institution to provide better all round service by: Informing prospective students and general public about various courses on offer, the topics covered, respective course fees and course calendars. Communicating student admission and financial data from the organizational database to the top management on a regular daily/weekly basis. Issuing reminders for late payment of fees. Notifying students / parents / staff regarding any event. Sending promotional messages on a mass-scale to prospective students and their guardians. Organize interactive opinion poll for students / parents / faculties.
Mobilising the Teachers to impart better education by: Informing students about new course materials and projects on time. Notifying students / guardians about changes in the schedule of classes. Monitoring the attendance or sudden absence of students. Notifying students about important events, conferences and seminars that are relevant to their courses. Informing students about performance in class tests and scope for improvement.
Mobilising the Alumni Association to enhance membership outreach by: Announcing re-unions and fests and inviting the members on such occasions. Sending alerts regarding changes in schedules of such events. Sending greetings / messages to all members of the association on special occasions. Entertaining request for registration and intimating registration status to would-be members. Sending reminders for renewal of membership and payment of dues. Sending acknowledgements to members on realization of their payment cheques/drafts.

Mobili-T Application Suite for the LIBRARIES & SELLERS OF BOOKS & VIDEOS, Etc.

Mobilising better Customer Relationship Management (CRM) by: Updating members and clients about new stocks of books, CD/VCD/DVDs they may be interested in. Issuing reminders for payment of membership fees, and return of loaned books/disks before the due dates. Sending acknowledgements to members and customers after receipt of payment. Sending notices to members and customers on new promotions for authors with their books/disks. Sending greetings to members and customers on important occasions for greater brand loyalty.
Mobilising the Marketing function by: Sending promotional messages regarding new products, special offers, discounts etc. Promoting mass marketing campaigns through organization of SMS based contests, opinion polls, etc. Building up well-organized market-specific client databases through client permissions on SMS. Obtaining member / customer feedbacks on products and services offered.
Mobilising the HR process by: Sending personalized greetings to employees on occasions like birthdays etc. Providing information like leave balances, deductions etc. to employees on demand. Broadcasting corporate messages / events / seminars, etc.
Mobilising instantaneous Management Information Systems (MIS) by: Enabling MIS by pinpointing key promotional events including targets achieved, high-value financial transactions etc. to key decision-making personnel. Cataloguing books, CD/VCD/DVDs that have been loaned to / purchased by members and customers. Reporting loss / damage to valuable books, CD/VCD/DVDs and other documents, to facilitate timely replacements.

Mobili-T Application Suite for the BUSINESS ASSOCIATIONS and CHAMBERS OF COMMERCE

Mobilising effective Membership services by: Announcing important Meetings / Conferences, and inviting the members on such occasions. Sending alerts regarding changes in schedules of such events. Sending greetings / messages to all members of the association / chamber on special occasions. Entertaining request for registration and intimating registration status to would-be members. Sending reminders for renewal of membership and payment of dues. Sending acknowledgements to members on realization of their payment cheques/drafts.
Mobilising better Event Management functions by: Facilitating fully online / automated Event Registration linked with a payment gateway. Updating the Event database with Registrant details automatically. Informing the successful Registrants at each stage of the process, including payment realization. Sending the Event Access Bar-Codes to all Registrants via SMS instantly. Sending instant SMS alerts regarding changes in schedules of such events to all Registrants. Reminding the special invitees and guest speakers to send RSVP via SMS, and on receiving their responses the database is automatically updated. Monitoring the progress of various contractors working on setting up the venue, light/sound system or providing catering services via SMS periodically.

Mobili-T Application Suite for e-GOVERNANCE

Mobilising the Administrative process by: Intimating the bona fide recipients about the amount of old-age pension, widow pension, unemployment allowance etc. to be paid in advance. Providing demographic data to politicians and bureaucrats for decision-making and framing of policies. Enabling the judiciary to intimate postponement of hearing to legal contestants in advance. Enabling employment exchanges to issue interview calls to potential candidates at short notices. Controlling the electoral process by enabling the presiding & polling officers, candidates and journalists to lodge complaints with the Election Commission in case of any untoward incidents under a well-devised Election Management System. Enabling subscribers of public provident fund to know their balances at any instance and managing recovery of loans, if taken. Providing information regarding status position of PAN card, passport, Voter ID card, ration card etc.

Mobili-T Application Suite for the TRANSPORTATION and other PUBLIC UTILITY SERVICES

Mobilising Day-to-day functions by: Providing on-demand Enquiry Service to prospective passengers about fares, vacancies, timings etc, for long distance bus, train or steamer-transport routes. Enabling passengers to book seats on long distance travel routes in advance. Intimating passengers about sudden postponements / cancellation of trips due to adverse conditions. Informing passengers and crewmembers about sudden trip schedule changes instantaneously. Enabling passengers to avail of Airport/Station Taxi or Car pick-up/drop service in advance from their homes. Devising a damage combating mechanism, where a blank SMS to pre-determined number(s) by any crewmember or passenger will indicate accidents / sabotage / robbery and pre-set crisis management groups will be alerted for early action. Registering complaint due to disruption of essential services like water supply, milk, electricity etc. and coordinating the restoration process.

Mobili-T Application Suite for DISASTER MANAGEMENT SYSTEMS

Mobilising the Disaster Management process by: Disseminating Weathermen’s Alerts to the concerned local authorities with forecasts of natural calamities like floods, tsunamis, earthquakes, etc. to enable safe evacuation of people before disaster strikes. Expediting disaster recovery operations in case of train accidents, natural calamities, fires and terrorist attacks by alerting pre-set crisis management groups. Coordinating relief operations by different agencies to reach out to the affected people in the shortest possible time and save valuable lives.

Mobili-T Application Suite and Miscellaneous and emergent application areas

Mobilising Miscellaneous & Emergent Applications by: Intimating interviewees about interview date and time by Human Resource Headhunters. Intimating freelance journalists about urgent work assignments by News Media houses. Inviting members of clubs over parties and sending them greetings on occasions. Triggering an automated process by providing password remotely.

The products may be further fine tuned to specific needs of the various functions of an enterprise within an industry. The customizations we provide enable you to facilitate marketing, HR, MIS, Financial / Accounting, Production, Purchase functions etc. Additionally it mobilises banking systems, healthcare processes etc.

WHY MOBILI-T?

Based in Kolkata, India, mobili-T Communications is founded by Ex-IIT & Univ. of Texas professionals who have brought with them collectively, long experience in major companies in the U.S., India and other countries. As a team, they are pioneering the development of proprietary SMS/MMS application suites suitable for Mobile Event Access Control, Mobile Ticketing and intelligent Mobile Banking in India.

The mobili-T team brings with it over two years hands-on experience with more than 65 production deployments. Its blue-chip customers provide wireless enabled financial applications, critical field force applications, customer relationship management, M-commerce and subscription-based content services in a wide variety of verticals. mobili-T has hosted its Mobile Internet Platform (MIP) linked to all Cellular Carriers around the country. mobili-T provides hosted future-proofed service to various enterprises like banks, logistics companies, manufacturing companies etc and helps them reach their employees/ dealers/ customers cost effectively. Consistent with mobili-T's strategy to reach any device with wireless applications, all digital mobile devices are supported.

SERVICE GUARANTEE

Redundancy & Reliability: mobili -T Platform provides redundancy in terms of infrastructure as well as delivery routes (connectivity with many carriers), thereby ensuring delivery and customer satisfaction.

Highly secure: mobili -T solution addresses the security issue at application level, network level and transport level making a customer's transaction absolutely secure.

Message Processing Capacity and scalability: mobili -T has a bank of high-end servers in the U.S and India to enable unprecedented Message Processing capacity and scalability at all levels.

Push & Pull Service: The interactive mobili -T platform supports any number of Push & Pull transactions at any given point in time. Delivery Confirmation, Support, Maintenance, Monitoring: Customers can track messages and delivery/ confirmation status.

Customer Signature: mobili-T enables display of customer signature as sender instead of a faceless 3/10 digit number in the SMS message.
Minimal Initial Investment: The solution is based on Open-Architecture Model and the MIP is hosted in the U.S through reliable broadband links. Hence client enterprises need not invest in hardware.

FAQ

When there's “MSN/Yahoo-Messengers”, what's so great about Mobili-T?

The MSN/Yahoo-Messengers (or others like them) offer only limited SMS services that have to go out in Real Time and, also, can not link seamlessly to any databases. The lowest-end Mobili-T Bulk-SMS application offers Pre-scheduled SMS with “Flash” or normal text modes. Also, messages longer than 160 characters are very conveniently and automatically divided into two or more pages and sent to the recipients’ cell phones by all Mobili-T applications.

What kind of Databases can be linked to the Mobili-T applications?

The higher-end Mobili-T 1-Way/2-Way applications can be configured via their in-built Business Process Engine (BPE) to link up with all kinds of computer databases, including Excel, FoxPro and also Oracle/SAP ERP databases. The specific data can be drawn either directly from the databases or from a “Specific View” of an ERP data-base, if required. The required data can then be sent by the Mobili-T applications in a secure/encrypted format to the client mobile phones.
How can Queries from client/customer mobile phones be addressed easily and effectively?

The Mobili-T 2-Way application’s BPE has an in-built capability to handle specific query-based links with a client database and report the required data to a customer/recipient mobile phone. The MTC technical staff will be happy to work with the client to program the BPE to handle specific queries from customers/enquirers. This can be done for one or more specific types of queries that a client expects from the enquirers. Each type of query could use a 2 or 3-letter code to register the query. After each query is received the enquirer will get an acknowledgement that his/her query is under processing and the answer/data will follow a few seconds after that.

Do Polling/Query calls from outside use “Short-Code” or “Virtual Number” dialing?

The Mobili-T applications can be adapted to 4/5/6-digit “Short-Codes” or 10-digit “Virtual Number” dialing from outside enquirers or polling respondents. The only difference is that the cost–to–client for the use of Virtual Numbers is a lot less than the use of Short-Codes due to the present prices charged by all the mobile service providers. However, by their very definition Short-Codes are easier to remember than Virtual Numbers.

How does Mobili-T Barcode Event Registration System compare with RFID or SmartCards?

Mobili-T Barcodes can be sent to event registrants via mobile phones, emails or fax even in remote areas instantly before the events, but RFID or Smart Cards have to be physically handed over to the registrants by Post or at site causing delays or possible losses. The higher cost of the RFID and Smart Cards themselves, along with the more costly RFID/Smart Card readers (not to speak of their delivery costs/problems) render these technologies far less cost-effective than the Mobili-T Barcode system. Again, RFID readers generate high amounts of radio-frequency electromagnetic waves that could play havoc with people using heart pace-makers, hearing aids and even mobile phones or other electronic devices near them. For this reason, in the U.S. and Europe the federal agencies/watchdogs, such as the FCC, FDA, OSHA, etc., have still not given blanket approval for RFID cards system for human subjects.

However, if the client specifically requires RFID or Smart Cards for a particular use/event Mobili-T Communications Pvt. Ltd. could provide the required technology, equipment and experience, along with the on-site comprehensive service.

CONTACT

Registered Office:

mobili-T Communications Private Limited
Suite 5B, 175, Sarat Bose Road,
Kolkata - 700 026, India email us: [e-mail]

For Business Enquiries: +(91.33) 2419-7006 / 6521-2883
For Service Enquiries: Manas Pal (M) +(91) 9831026202 / 9477057050 email: [e-mail] / [e-mail]
To top up SMS credits : +(91) 9830198007 / 9830200037 email: [e-mail] / [e-mail]

Phases of Training

First week:
Corporate training and learning the principles of Concept Marketing for Bulk SMS Systems of the Company and tele-marketing

↓

Second week:
Fixing Appointments and attending meeting with corporate leaders as an assistant of Marketing Peoples.

↓

Third and fourth week:
Fixing appointment and handling Marketing Negotiations with Customers at various stages with feedback.

CONCEPT SELLING

Similarly based around utilising Lead Generation & Appointment Making telemarketing techniques, however, also encompassing a very sales driven ‘Concept Sell’ type approach aimed at your target market place. We would define a ‘Concept Sell’ as being a potential sales dialog situation whereby we utilise varied product benefits and USP’s (Unique Selling Points) to ‘create the need’ and generate new potential prospect opportunities on your behalf.
The whole philosophy of concept selling is to reach a new level of market place whom were unaware of the true benefits of our clients products or services, prior to our initial contact with them. There are many benefits associated with our ‘concept selling’ approach, however, we recognise that they are based around the following principals:-

1) Automating, Improving or Streamlining a business process.
2) Reducing labour and operational costs.
3) Improving overall operational business efficiency.
4) Optimising total efficiency within a company business model.
5) Alleviating process headaches or intricate reporting procedures.
6) Increasing operational productivity verses profitability.
7) Improvements to reduce costs and alleviate pressures put on them by their clients demands.
8) Business Improvements ‘knock-on-effect’ will increase customer satisfaction & retention.
9) Competitive & Strategic advantage.
10) Many other benefits.

Marketing and Sales

Marketing is the process of developing and communicating value to our prospects and customers. Think about every step we take to sell, service and manage our customers:
• Our knowledge of the market and your strategy to penetrate it
• The distribution channels we use to connect with our customers
• Our pricing strategy
• The messages we deliver to our market
• The look and feel of our marketing materials
• The experience we deliver to our market and customers
• The actions of our sales and service reps
• All of the planning, preparation, forecasting and measurement of our investments
Good marketing is essential for every company. It can make a company with a mediocre product successful, but poor marketing can send a good company out of business. Yet even business-to-business (B2B) marketing is often seen as a soft creative field instead of the engine that drives company revenue

Marketing and Sales Procedure

Telemarketing
- Telemarketing is a form of direct marketing where a salesperson uses the telephone to solicit prospective customers to sell products or services.
Telemarketing is classified as inbound and outbound marketing. The calls which are made within a specific/Domestic it is said to be inbound calling, Whereas sales calls which are made internationally are called as Outbound calling.

Demonstration
A tech demo (technology demonstration) is a prototype, rough example or an otherwise incomplete version of a product, put together with the primary purpose of showcasing the idea, performance, method or the features of the product. They can be used as demonstrations to the investors, partners, journalists or even to potential customers in order to convince them of the viability of the chosen approach.
Computer technology demos should not be confused with demoscene-based demos, which, although often demonstrating new software techniques, are regarded as a stand-alone form of computer art.

Negotiation
Negotiation is a dialogue between two or more people or parties, intended to reach an understanding, resolve point of difference, or gain advantage in outcome of dialogue, to produce an agreement upon courses of action, to bargain for individual or collective advantage, to craft outcomes to satisfy various interests of two person/ parties involved in negotiation process. Negotiation is a process where each party involved in negotiating try gaining advantage for themselves at the end of the process. Negotiation is intended to aim at compromise.

Final Closure

One of the most important stages of selling is closing the deal, which is the actions taken by the sales person to gain agreement to the sale. There are many closing techniques in sales, which are prescribed actions that sales people take to persuade the customer to make the necessary commitment.

Reference
B2B marketers focused on high value solutions know that customer evidence is like gold. Sales people selling solutions say that customer references are their most valuable tool. A recent internal study by a very large technology solutions provider found that their sales people said customer references were absolutely essential for selling new strategic solutions.

Proposal for moBulk Messaging Application

Date: August 28, 2012

Dr. Alka Jaiswal
EDUZONE
112, Southern Avenue
Kolkata – 700029

Dear Ma’am,

Sub.: Proposal for moBulk Messaging Application

We thank you for your time and interest shown during our conversation on moBulk wireless messaging application for your business promotions. Based on the discussions with you, we are happy to quote for our product & SMS slab-rates, which should meet with your requirements.

 “moBulk” Single-user Messaging Application (Push – Web Version) :-

 SMS Credit Charges: Our normal SMS Credit slab-rates are given below

SMS numbers per month MRP (per SMS)
1000 to 5000 INR. 0.30
5001 to 10,000 INR. 0.25
10,001 to 30,000 INR. 0.20
30,001 to 50,000 INR. 0.18
50,001 to 1,00,000 INR. 0.15
1,00,001 & Above INR. 0.12 .
Note: - As a special case, we are happy to offer you the sms rates @ 0.15 paise on a minimum pack of 10,000 sms’s with a validity period of 2 months.

Terms & Conditions of Pricing

• All the above prices are exclusive of any Service or other taxes, which will be at actuals.
• SMS billing would be on pre-paid monthly credits, based on a minimum agreed number of SMS. This may be changed as per specific request from the Client at the time of receipt of Order.
• SMS Credits left-over at the end of the validity period may be carried over to the next month on renewal of your SMS account.
• All moBulk packages will show the number of SMS Credits left and their validity date on the first page of the software program for your convenience.

We trust the above quotation will meet your requirements. If there are further queries, please feel free to contact us.

Thank you again for your cooperation and interest.

Yours faithfully,
(For mobili-T Communications Pvt. Ltd.)

Best Regards,
N. CHATTERJEE
Manager - Marketing

mobili-T Communications Pvt. Ltd.
175 Sarat Bose Road, Kolkata 700026
Tel: + (91 33) 2419-7006 / 6521-2883
Mobile: + (91) 9830198007

Proposal for Short Code

Date: May 24,2010

To,
Mr. Manoj Lahoti
T4 Travel Pvt.Ltd
5th floor, 8, Lyons Range
Kolkata – 700001

Dear Sir,
Sub.: Proposal for Short Code Messaging Application

We thank you for your time and interest shown during our conversation on the Short Code messaging applications. Based on the discussions of our mTC Application, we are happy to quote for our SMS Short Code details, which should meet with your requirements.

 Your correspondents have to type a new message after your defined keyword (T4) & SMS it to the short code number i.e., “56677”.

 Rental for this short code will be Rs.1, 250/- per month

 The subscription of this short code shall be for a minimum period of 1 year.

 No set-up cost and installation charges.

 Auto- acknowledgement SMS (customized according to the Client) will be available free of cost.

 EXAMPLE : TYPE UKNamee-mail ID and send it to 56677.

NOTE: As a special case, charges for the new keyword for 1 year will be Rs.12000/-

Terms & Conditions of Pricing

• All the above prices are exclusive of any Service or other taxes, which will be at actuals.
We trust the above quotation will meet your requirements. If there are further queries, please feel free to contact us.

Thank you for your cooperation and interest.

Yours faithfully,
For mobili-T Communications Pvt. Ltd.,

N. Chatterjee
(Manager – Marketing) mobili-T Communications Pvt. Ltd.
175 Sarat Bose Road, Kolkata 700026
Tel: + (91 33) 2419-7006 / 6521-2883
Mobile: + (91) 9830198007

LIST OF CLIENT HANDLED

• EDUZONE
• ERUDITE
• FUTURE SOFT
• WWICS
• FRESH AND NATURALLE
• T4 TOURS AND TRAVELS
• RED XPRESS
• SMILE AND PROFILE
• GVC OVERSEAS
• ANGEL BROKING
• SUVIDHA
• CHOPRA’S
• S.B INTERNATIONAL
• FIRST JOB COLLEGE
• D.K BASAK JEWELLERS
• GEORGE TELEGRAPH
• LCC
• SCORE INFORMATION PVT.LTD
• DIAMOND TOURS AND TRAVELS

AND

LEE AND WRANGLER PROVOGUE PANTALOONS

Conclusion

During the programme we were given theoretical and practical training as follows:

• Introduction to the Bulk-SMS Transmission software used by the Company
• Concept of using Bulk- SMS in Various Field
• Practical Training in actual Concept Marketing of various Bulk-SMS systems
• Handling Marketing Negotiations with Customers at various stages with feedback.

After the training programme we were given opportunity of applying the techniques in live situation with actual corporate customers in order to assess our competence in facing real-life situations.

We were also happy to help Mobili-t communication pvt.ltd to close a few marketing deal with their customer for Bulk- SMS systems and live upto their expectation.

SUGESTION

• SHOULD RECRUIT MORE MARKETING PEOPLE TO GRAB THE VAST VIRGIN AREAS
• SHOULD RECRUIT MORE TECHNICAL PEOPLE FOR PROPER SERVICE
• MAINTAIN THE SERVER PROPERLY
• GET OVER THOSE TECHNICAL FAULTS WHICH OCCUR FREQUENTLY
• IT CONCENTRATE ON ITS BRAND AWARENESS
• IT SHOULD HAVE A PROPER HOARDING IN FRONT OF THE OFFICE GATE
• IT SHOULD HAVE A MORE ORGANIZED OFFICE
• IT SHOULD INCREASE ITS PRODUCT MIX

ACKNOWLEDGEMENT

I would like to express my gratitude towards my parents & member of mobili-T Communications Private Limited for their kind co-operation and encouragement which help me in completion of this project.

I would like to express my special gratitude and thanks to Mr. Ashoke Kanjilal(Director) and Mr. Niel Chatterjee(Marketing Manager) for giving me such attention and time.

My thanks and appreciations also go to my friends in developing the project and people who have willingly helped me out with their abilities.