For Marikina Shoe Exchange
An Undergraduate Research Proposal Presented to
The Computer Studies Department
College of Science
De La Salle University – Dasmariñas
In Partial Fulfillement of the Requirement for the
Degree of Bachelor of Science in
Information Technology
Inah Denise A. Almera
John Florence M. Delimos
Patrick P. Lozano
September 2010
CHAPTER 1
INTRODUCTION
1. Background of the Study All things changes as the world progress on time. Man starts to fulfill their work from scratch and as generations have pass, man uses alternative to lessen the aggrevation of work
One of these alternatives is technology which is evident in the enormous society. At present time, business establishments wants to seek the use of technology as a tool in incrementing sales and productivity. One of these companies is the Marikina Shoe Exchange. Marikina Shoe Exchange (MSE) is a group of companies selling footwear, apparel, body care, and household products. Most products sold by the company is Philippine made. This company is a family-owned Filipino corporation, owned by the Jardiolin family. MSE engages in direct selling. Natasha, Confetti, Xxtra, Vivacci, Gabrio Franco, and Shoe Studio are its sister companies. MSE’s history shows that it is deeply rooted on it’s sister companies timeline. 1984 marks the opening of the Confetti (named after the events of the EDSA revolution where confetti rains throughout the streets) Greenbelt branch and soon it blossoms around 1987 to 1990 where there is a notable rapid expansion of the said company. One of the company’s peak happens when they open another branch at the SM Megamall during 1989. In 1990, Natasha starts as a retail operation in Robinsons Galleria. Following that year till 1993 engraves the start of the Natasha Department Store outlets in Cinderella stores as well as in Landmark. In April 18, 1994, the group of companies launch its direct-selling