Sales and Marketing for Youth Connect Magazine

Sales and Marketing for Youth Connect Magazine

SIP project report submitted in partial fulfilment of the requirements for the PGDM Programme

By Akshay Joglekar
2013018

Supervisor: 1. Divesh Aswani
2. Prof. S.Perumal

Institute of Management Technology, Nagpur.
2013-2015

ACKNOWLEDGEMENT

I hereby take this opportunity to thank Youth Connect Magazine for providing me a corporate entrepreneurial exposure through the course of my summer internship I would also like to express my sincere gratitude towards my company guide and reporting manager Mr. Divesh Aswani, CEO and Founder of Youth Connect, for providing me with the great opportunity to become a part of his team and for providing me encouragement and guiding me all throughout and for being a great support. I would also like to thank Professor S. Perumal my faculty guide for extending his support in undertaking this Summer Project Finally, I would like to extend my gratitude to IMT Nagpur for providing me with this platform.

AKSHAY JOGLEKAR | 2013018 | IMT NAGPUR

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SUCCESSFUL COMPLETION CERTIFICATE

AKSHAY JOGLEKAR | 2013018 | IMT NAGPUR

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TABLE OF CONTENT

Title

Page No.

1. Introduction……………………………………………………………………….....5 1.1. Youth Connect Magazine (YC)…………………………………………………6 2. Objectives …………………………………………………………..……………….9 3. Description of concepts applied…………………………………………………….11 3.1 Marketing………………………………………………………………………11 3.2 Human Resource……………………………………………………………….13 3.3 Strategic Planning……………………………………………………………...13 3.4 CSR…………………………………………………………………………….14 4. Company Analysis………………………………………………………………….15 4.1. Point of differentiation (POD).............................................................................16 4.2 Financials………………………………………………………………………..16 4.3 Departments at Youth Connect……………………………………………….....16 4.4 User statistics.................................................................................................…...20 5. Work done across various