- AN ELECTRONIC COMPANY -
F.AASHA NIYAS
ID-CT/HND/BM/47/10
Lecturer:
Miss NIROSHA SAJEEWANI
15/03/2014
Acknowledgement
Initially I would like to thank my Almighty god for giving me courage and gratitude todo this assignment. Any effort at any level can't be satisfactorily completed without theSupport and guidance of my professor Miss. Nirosha Sajeewani who gave me the golden opportunityTo do this wonderful assignment which also helped me in doing a lot of Research and I came to know about so many new things and moreover on time.I should also like to mention about the class room group activities that were conducted during the class hours were really effective it gave the cellar for me to write my answers. I am equally grateful forall my friends and especially Shona. Last but not least I wish to avail myself of thisOpportunity, express a sense of gratitude and love to my beloved parents for their manualSupport.
Thank you…
Executive summary
This review explains every part of Sales planning and operation. In this report contain and provided the most qualitative promotional means for chosen company Rango, which specific in importing and circulating digital and electric products in Sri Lanka market.
This report is about knowing the part of personal selling and knowing the part and objectives of product sales management within the overall marketing strategy. It is about being able to plan product sales activity and apply the principles of the selling process to products or services. And in order to show the comparison of buyer behaviors in purchasing, two products that the company sells were chosen. The part of product sales reps within the strategy in the company is also analyzed in the review.
For further success for selected organization here examined buyer behaviorfor two different products to compare purchase choices in customers. Apart from customer actions again there is a brief evaluate about the role