Our product is known as Sharon’s Lollies (lollipops). We have a variety of different lollipops all with their own multitude of flavors. Our prospecting methods are cold calling, direct mail, & using our business website. Sharon’s Lollies is the only lollipop manufacturing/distributing company in American Samoa. It is fairly new and very promising. This sales call is an initial sales call to try and start multiple business relationships with different retailers and wholesalers who are interested in selling lollipops.
Customer Profile And Planning Sheet:
1. Shalhout & Sons Retail
P.O. Box 4761
Pago Pago, AS 96799 www.shalhoutretail.com Business Type: Retail
Buyer: Mr. Said Shalhout (Owner)
2. TMC Wholesale P.O. Box 20545
Pago Pago, AS 96799 www.tmzws.com Business Type: Wholesale
Buyer: Mr. Ele Kaulia (Owner)
The objective of our company’s sale call is to establish a business relationship with a few retail and wholesale companies in American Samoa. Our objective is to sell our company’s product to local retail/wholesale companies to promote local businesses. Our method for our sales presentation is a small conference between our company representative and the projected customers. This way all projected customers can ask questions and input together.
There is no local competition for our business. The only major competition that our company would have is major companies such as Tootsie Pops & Blow Pops which both are very popular and favored on island. Although both companies are highly favored on island, Sharon’s Lollies has an advantage. Since Sharon’s Lollies is located on island costs for shipping & handling are non-existent. Buying lollipops from our company is much cheaper than from companies off-island. Our approach is to contact random wholesale/retail businesses and inform them of our product and its benefits. Then we will set up plans to negotiate business.
Marketing Plan
Our research shows that lollipops are