Preview

Sales Promotion

Good Essays
Open Document
Open Document
1184 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Sales Promotion
SALES PROMOTION
SALES PROMOTION

PERSONAL SELLING
PERSONAL SELLING

Personal selling is a promotional strategy that involves one party (the seller) establishing a relationship with a different person (the prospective buyer) by use of their persuasive skills and techniques.
Personal selling is a promotional strategy that involves one party (the seller) establishing a relationship with a different person (the prospective buyer) by use of their persuasive skills and techniques.

DIRECT MARKETING
DIRECT MARKETING

Direct marketing is a channel-agnostic form of advertising that allows business and nonprofits organizations to communicate straight to the customer, with advertising techniques that can include Cell Phone Text messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising.
Direct marketing is a channel-agnostic form of advertising that allows business and nonprofits organizations to communicate straight to the customer, with advertising techniques that can include Cell Phone Text messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising.

Medium can use to deliver a communication to a customer : * Email Marketing * Digital Coupons * Online Tools * Direct Response TV * Display Ads * Direct Response Radio * Social Media Sites * Direct Response Magazines & Newspaper * Mobile Devices Advertising

Medium can use to deliver a communication to a customer : * Email Marketing * Digital Coupons * Online Tools * Direct Response TV * Display Ads * Direct Response Radio * Social Media Sites * Direct Response Magazines & Newspaper * Mobile Devices Advertising
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Unit 7 M2
    • 2288 Words
    • 10 Pages

    Unit 7 M2

    In this task I am going to compare and contrast the personal selling skills and processes used in the two different situations. One situation is over the phone and the other one is face to face communication.…

    • 2288 Words
    • 10 Pages
    Good Essays
    Read More
  • Good Essays

    p1 unit 9 business
    • 980 Words
    • 4 Pages

    p1 unit 9 business

    Direct Marketing- this when an organisation targets and individual and adapts to that individual to promote their product or service usually done through the phone or email.…

    • 980 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Business Btec P1 Unit 9
    • 2301 Words
    • 10 Pages

    Business Btec P1 Unit 9

    * Personal selling- A process of persuading one or more customers to purchase a good or service through the use of an oral presentation. For example, direct phone calls, customer services etc.…

    • 2301 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Good Essays

    MKT 300 final outline
    • 2149 Words
    • 9 Pages

    MKT 300 final outline

    Personal selling – The practice used by salespeople to identify, research, and approach potential customers to sell products and services.…

    • 2149 Words
    • 9 Pages
    Good Essays
    Read More
  • Good Essays

    Saving Sourdi Analysis
    • 1319 Words
    • 6 Pages

    Saving Sourdi Analysis

    “Once, when my older sister, Sourdi, and I were working alone in our family’s restaurant, just the two of us and the elderly cook, some men got drunk and I stabbed one of them. I was eleven” (Chai, 2001). The opening statement to, “Saving Sourdi” written by May-lee Chai, set the tone for the narrative. Nea, the narrator, clearly expresses her strong feelings of love and protectiveness for her older sister, Sourdi. She also gives the impression that she is young, immature, and confused about the world around her. There is also a bit of foreshadowing in the beginning of the story. It starts off in a predicament…

    • 1319 Words
    • 6 Pages
    Good Essays
    Read More
  • Better Essays

    Cutco Case Study V
    • 1339 Words
    • 5 Pages

    Cutco Case Study V

    Direct marketing is the encounter-to-face promoting a way from a small business location. It's technically a kind of non-shop retailing. Direct vendors aren't workers of the firm. They're independent contractors who promote and sell these products or services of a business in return for a fee on these sales. Orders are often set in person or through the adviser's webpage. Occasionally the telephone is utilized to spot orders or re orders, however just about 1-2% of income take place in this way. Home shopping bashes would be the most commonly established sales system, where buddies, family or acquaintances meet up for a number of hours to understand about or sample a variety of merchandise or services. But, the bulk (about 70%) of the direct-selling business's deal really happen using a-one-to-one strategy where one vendor may possibly present these products or services to an individual consumer.…

    • 1339 Words
    • 5 Pages
    Better Essays
    Read More
  • Good Essays

    Direct Marketing 56124260
    • 656 Words
    • 3 Pages

    Direct Marketing 56124260

    While most companies continue to rely primarily on the other promotional mix elements to move their products and services through intermediaries, an increasing number are going directly to the consumer. These companies believe that while the traditional promotional mix tools such as advertising, sales promotion, and personal selling are effective in creating brand image, conveying information, and/or creating awareness, going direct with these same tools can generate an immediate behavioral response. Direct marketing is a valuable tool in the integrated communications program, though it seeks somewhat different objectives.…

    • 656 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Mktg 205 Principles of Marketing
    • 488 Words
    • 2 Pages

    Mktg 205 Principles of Marketing

    Direct channels to market are typically your sales force. Direct channels to market include any route to market that you control and finance directly. The direct channel is typically more capital intensive to establish and you typically achieve a far greater level of control over this channel than you do the indirect channel.…

    • 488 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Brief Summary Of The Movie 'The Temptations'
    • 566 Words
    • 3 Pages

    Brief Summary Of The Movie 'The Temptations'

    The Temptations are an American vocal group known for their success with Motown Records during the 1960s and 1970s. Known for their choreography, distinct harmonies, and flashy wardrobe, the group was highly influential to the evolution of R&B and soul music. Featuring five male vocalists and dancers, the group formed in 1960 in Detroit, Michigan under the name "The Elgins". The original founding members were originally members of two rival Detroit vocal groups: Otis Williams, Elbridge "Al" Bryant, and Melvin Franklin of Otis Williams & the Distants, and Eddie Kendricks and Paul Williams of the Primes. So the movie is base off the these men and it show all the thing that was going on at the time they started the group and all the way up until the early 90’s.…

    • 566 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Marketing Channels
    • 1482 Words
    • 6 Pages

    Marketing Channels

    2. Advertising, or the communication which targets a market from an identified sponsor using mass communication;…

    • 1482 Words
    • 6 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Inform, Persuade, Remind, Influence and Change opinion.
    • 375 Words
    • 2 Pages

    Inform, Persuade, Remind, Influence and Change opinion.

    Advertisement technique in which a prospective customer is urged to respond immediately and directly to the advertiser, through the use of a information provided in the advertisement. It is also known as direct advertisement in which company made product and specify it all specifications and features. For example ads of laptops, electronics etc. we can also say that the advertising that encourages a direct action from a person.…

    • 375 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Marketing Final Study Guide
    • 4437 Words
    • 18 Pages

    Marketing Final Study Guide

    Advertising: A message that is paid for and sent to large groups of the population at one time with an identified organization or brand (product or service) being promoted…

    • 4437 Words
    • 18 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Service Marketing Introduction
    • 501 Words
    • 3 Pages

    Service Marketing Introduction

    Manufacturing of service happening when the customer is using it or when it is provided. At the contrary product are produced before. Situation when both of buyer and seller have to be together physically.…

    • 501 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Advertisement Effectiveness
    • 978 Words
    • 4 Pages

    Advertisement Effectiveness

    Advertising is bringing a product(or service) to the attention of potential & current customers. Advertisement is typically done with signs, brochures, commercial, direct mailings or e-mail messages, personal contact etc.…

    • 978 Words
    • 4 Pages
    Powerful Essays
    Read More
  • Good Essays

    Branding and Advertising
    • 744 Words
    • 3 Pages

    Branding and Advertising

    Advertising is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common.…

    • 744 Words
    • 3 Pages
    Good Essays
    Read More

Related Topics