Sales Promotion
Bashir Faruq
UG2
Marketing Sales Promotion Sales promotion is one of the five aspects or elements of promotional mix. Promotional elements are advertising, personal selling, public relations, sales promotion and direct marketing. Sales and promotion is the fourth one. Sales promotion is a fast process that makes the people to be aware of some kind of good and services and increases their interests in buying those good or service, sales promotion is for all kind of customers. Sales promotion is one of the main characters beside advertising, public relation and public selling. According to one of the inc website The American Marketing Association (AMA) defines sales promotion as "media and non media marketing pressure applied for a predetermined, limited period of time in order to stimulate trial, increase consumer demand, or improve product quality”
Sale promotion in a short plan can not survive the company, because the customer decreases when the deal with the advertisement ends. So the company should think about converting or change customers mind from a short term plan to a long term plan to stay being customer for as much as long time possible.“If sales promotions are conducted continuously, they lose their effectiveness. Customers begin to delay purchase until a coupon is offered, or they question the product’s value. Some aspects of sales promotions also are regulated by the federal government.” (R. Kerin, S. Hartley, Eric Berkowitz and W. Rudelius)
There are many kinds of sales promotion or we can say tools that are used for companies advertisement are Coupons, Deals, Rebates, Samples, Contests, Point of purchase and Sweepstakes and so on. I’m going to discuss sales promotion kinds or examples to show how the sales promotion works.
Coupons
It’s a ticket or a paper that the company provides for the customers to go to the market with that kind of ticket and by the company’s product with a lower price, discount price when the customers are
UG2
Marketing Sales Promotion Sales promotion is one of the five aspects or elements of promotional mix. Promotional elements are advertising, personal selling, public relations, sales promotion and direct marketing. Sales and promotion is the fourth one. Sales promotion is a fast process that makes the people to be aware of some kind of good and services and increases their interests in buying those good or service, sales promotion is for all kind of customers. Sales promotion is one of the main characters beside advertising, public relation and public selling. According to one of the inc website The American Marketing Association (AMA) defines sales promotion as "media and non media marketing pressure applied for a predetermined, limited period of time in order to stimulate trial, increase consumer demand, or improve product quality”
Sale promotion in a short plan can not survive the company, because the customer decreases when the deal with the advertisement ends. So the company should think about converting or change customers mind from a short term plan to a long term plan to stay being customer for as much as long time possible.“If sales promotions are conducted continuously, they lose their effectiveness. Customers begin to delay purchase until a coupon is offered, or they question the product’s value. Some aspects of sales promotions also are regulated by the federal government.” (R. Kerin, S. Hartley, Eric Berkowitz and W. Rudelius)
There are many kinds of sales promotion or we can say tools that are used for companies advertisement are Coupons, Deals, Rebates, Samples, Contests, Point of purchase and Sweepstakes and so on. I’m going to discuss sales promotion kinds or examples to show how the sales promotion works.
Coupons
It’s a ticket or a paper that the company provides for the customers to go to the market with that kind of ticket and by the company’s product with a lower price, discount price when the customers are
Bibliography: Adminstration, B. D. (n.d.). Retrieved May 9, 2013, from www.businessdictionary.com: http://www.businessdictionary.com/definition/cooperative-advertising.html jessyguzman4481. (2010, October). Sales Promotion Techniques. Retrieved May 9, 2013, from studymode.com: http://www.studymode.com/essays/Sales-Promotion-Techniques-459132.html Nirupam. (2010, October). Sales Promotion Strategy. Retrieved May 9, 2013, from studymode.com: http://www.studymode.com/essays/Sales-Promotion-Strategy-450004.html R. Kerin, S. Hatler, E. Berkowitz, W. Rudelius. (2006). Marketing. New York: McGrow-Hill Companies . Sales Promotion. (n.d.). Retrieved May 9, 2013, from http://www.inc.com/: http://www.inc.com/encyclopedia/sales-promotion.html SCHENCK, B. F. (2010, February 1). Three Steps to Effective Sales Promotions. Retrieved May 9, 2013, from entrepreneur.com: http://www.entrepreneur.com/article/204860