Sales Promotion in Hotels

CONTENTS

|CHAPTER |TITLE |PAGE NO |
| |LIST OF TABLES | |
| |LIST OF CHARTS | |
| | | |
|I |INTRODUCTION |1 |
|II |REVIEW OF LITERATURE |18 |
|III |OBJECTIVES OF THE STUDY |22 |
|IV |RESEARCH METHODOLOGY |23 |
|V |LIMITATIONS OF THE STUDY |27 |
|VI |ANALYSIS AND INTERPRETATION |28 |
|VII |FINDINGS OF THE STUDY |69 |
|VIII |SUGGESTIONS |72 |
|IX |CONCLUSION |73 |
| |BIBLIOGRAPHY |74 |
| |APPENDIX

Bibliography: • Fred Luthans “Organizational Behavior”, 11th Edition, The McGraw-Hill Companies, Inc., 2008. • Kothari.C.R, “Research Methodology- Methods & Techniques, 2nd Revised Edition , New Age International (P) Ltd., Publishers, 2004.