Part 1
General Information about each company
Altex
If you heard about “The smallest price in Romania” that means you know about Altex. Altex is the leader on the IT&C, multimedia, electronics and household appliances market in Romania, for over 20 years now. But not only te price makes the difference: in the same time, they offer a big variety of innovative products, in addition with optimum financing solutions and adaptation to your own needs.
In what concerns Altex’s strategy towards consumers, we can take a look on their mission. What can we see there, is the fact that they (when I’m reffering to they, I mean Altex) offer accessible products and services at the highest quality standards. Another thing they state in the mission is that they have the couraje and availability to positively influence the future and they dedicate themselves to their clients in order for them to have complete shoppig experience, not only in their stores, but online too.
Domo
DOMO's vision is to be present each and every home in Romania with any kind of electrical, electronical or IT&C products comercialized, with the aim to help and inspire people in their daily domestic life.
DOMO is the most dynamic retailer of household appliances and IT&C from Romania, a market leader, with a large portfolio of national and international brands.
In 1994, the company was established as importer and distributor of some well-known international brands (Zanussi, Bosh, Electrolux, and Siemens).
DOMO’s portfolio includes over 8000 products belonging to the most important international brands.
More than that, Domo develops its own brands like Expert Digital, Westwood and Technolux, offering to its consumers affordable ranges and products, which satisfies in the same time the quality demandings.
The current Romanian Domo retail network includes 90 stores with a total area of more than 81.000 square meters, in 76 grand cities of the country and has over 1000