Salesforce.com has built their business around large enterprise organizations. With the Fortune 1000 becoming a bit saturated, Salesforce is now marketing too small and mid-size enterprises.
Salesforce.com's customer relationship management (CRM) service is broken down into several broad categories: Sales Cloud,[53]Service Cloud,[54] Data Cloud[55] (including Jigsaw), Collaboration Cloud[56] (including Chatter) and Custom Cloud (including Force.com), with over 100,000 customers.
The Sales Cloud
The Sales Cloud includes a real-time sales collaborative tool called Chatter.
The Service Cloud
The Service Cloud provides companies with a call center-like view that enables them to create and track cases coming in, and automatically route and escalate what’s important. The Salesforce CRM-powered customer portal provides customers the ability to track their own cases, includes a social networking plug-in that enables the user to join the conversation about their company on social networking websites, provides analytical tools and other services including email, chat, Google search, and access to customers' entitlement and contracts.
The Custom Cloud
Salesforce.com's platform as a service (PaaS) product is known as Force.com. The Force.com platform allows external developers to create add-on applications that integrate into the main salesforce.com application and are hosted on salesforce.com's infrastructure.
These applications are built using Apex (a proprietary Java-like programming language for Force.com) and Visualforce (an XML-like syntax for building user interfaces in HTMLor Flex).
Work.com
Work.com, previously Rypple, is a social performance management platform. It is marketed as a solution for sales performance, customer service, marketing, and as a service that can be employed by