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Lessons from fish market sellers, cheese-seeking mice and moving penguins – building business short stories into management education ÁRPÁD PAPP-VÁRY
Tales are short and business people have less and less time. Tales carry a universal moral, while managers look for basic principles. Tales are simple, and simplification is essential in business world. Good always wins in tales, while workers in the corporate world are successoriented. In addition, the smallest one always wins in tales, and we all need such motivating examples. It is no wonder that an increasing number of short story business books (that also can be read during a short flight or train) has been published in the past decade.
Before we would sneer at the genre, it is worth seeing who the authors are – they include people with considerable scientific record such as Kotter–Rathgeber 2007,
Blanchard–Johnson 2010, Johnson 2001, Lundin et al 2000.
Moreover, John P. Kotter, Professor at Harvard University has sold more of this book of his than any other. As he writes in the introduction of his book titled „Our Iceberg is
Melting! – Changing and Succeeding Under Any Conditions”, a story of a penguin colony, short stories can be highly effective because they make serious, complicated and frightening ideas clear and comprehensible. Short stories are easy to remember, in spite of the vast amount of information we are bombarded with everyday – just to be forgotten by the next day.
Short stories urge us to think, teach us important lessons, and stimulate everyone (young and old alike) to use the lessons drawn. If one thinks that an illustrated fun story is only for children, s/he will soon realize that this book is about real life problems which may concern almost everyone working in any sort of organization.
Therefore the present study argues that it would be important to incorporate short stories into management education since they possess advantages that classical study books
and
Tales are short and business people have less and less time. Tales carry a universal moral, while managers look for basic principles. Tales are simple, and simplification is essential in business world. Good always wins in tales, while workers in the corporate world are successoriented. In addition, the smallest one always wins in tales, and we all need such motivating examples. It is no wonder that an increasing number of short story business books (that also can be read during a short flight or train) has been published in the past decade.
Before we would sneer at the genre, it is worth seeing who the authors are – they include people with considerable scientific record such as Kotter–Rathgeber 2007,
Blanchard–Johnson 2010, Johnson 2001, Lundin et al 2000.
Moreover, John P. Kotter, Professor at Harvard University has sold more of this book of his than any other. As he writes in the introduction of his book titled „Our Iceberg is
Melting! – Changing and Succeeding Under Any Conditions”, a story of a penguin colony, short stories can be highly effective because they make serious, complicated and frightening ideas clear and comprehensible. Short stories are easy to remember, in spite of the vast amount of information we are bombarded with everyday – just to be forgotten by the next day.
Short stories urge us to think, teach us important lessons, and stimulate everyone (young and old alike) to use the lessons drawn. If one thinks that an illustrated fun story is only for children, s/he will soon realize that this book is about real life problems which may concern almost everyone working in any sort of organization.
Therefore the present study argues that it would be important to incorporate short stories into management education since they possess advantages that classical study books
and
References: Blanchard, K. H. – Johnson, S. 1981: The One Minute Manager. New York, William Morrow and Co. Blanchard, K. H. – Johnson, S. 2010: Az egyperces menedzser. (The One Minute Manager). Brown, M. 2000: Ki eszi meg a sajtot? avagy Hogyan legyünk patkányok? (Who Cut the Cheese? A Cutting-Edge Way of Surviving Change by Shifting the Blame) Dér Cs. D. 2010: Oktatható-e hatékonyan az üzleti rendezvényszervezés a felsőoktatásban? (Can Business Event Organising Be Taught Effectively in Higher Education?) Johnson, S. 1998: Who Moved My Cheese? An Amazing Way to Deal with Change in Your Work and in Your Life) Johnson, S. 2001: Hová lett a sajtom? – Útmutató hogyan birkózzunk meg a változásokkal az élet útvesztőjében Kotter, John P. 1999: A változások irányítása. (Leading Change). Kossuth Kiadó. Kotter, J. P. 2009: Tettvágy – Változásmenedzsment stratégiai vezetőknek. (Heart of Change: Real Life Stories of How People Change Their Organizations) Kotter, J. – Rathgeber, H. 2006: Our Iceberg is Melting! – Changing and Succeeding Under Any Conditions Kotter, J. – Rathgeber, H. 2007: Olvad a jéghegyünk! – Változás és siker bármilyen körülmények között Kunsági A. – Varsányi J. 2009: Esetjátékok a marketingoktatásban. (Case Games in Marketing Education) Kunsági A. – Varsányi J. 2011: Felsőoktatási hallgatók tanulási szokásainak tesztelése BKFZSKF felmérések összehasonlításával. (The Testing of Higher Education Students ' Study Habits by a Comparison of BKF-ZSKF Surveys), International Conference & Lechter, S. L. – Reid, G. S. 2009: Three Feet from Gold: Turn Your Obstacles into Opportunities! New York, Sterling. Lundin, S. – Paul, H. – Christensen, J. 2000: FISH! – Hogyan tegyük kellemesebbé és hatékonyabbá munkánkat Papp-Váry Á. 2010: A reklámszakma hiteles ábrázolása avagy a regények beépítése az oktatásba Rekettye, G. – Papp-Váry Á. 2010: The introduction of a Marketing Workshop at the College of Communication and Business (BCCB)