Sample assignment scored 60 v1 1

PGBM15 – MARKETING MANAGEMENT

UNVERSITY OF SUNDERLAND

MODULE: MARKETING MANAGEMENT

ASSIGNMENT CODE: PGBM15

TABLE OF CONTENTS:
1. INTRODUCTION
2. Environmental Analysis (PEST AND SWOT)
2.1 PESTA. Political
B. Economic
C. Social
D. Technological
2.2 SWOTA. Strength
B. Weakness
C. Opportunity
D. Threats
3. Marketing Philosophy and Mission statement
4. Marketing Planning
5. STPA. Segmentation
B. Targeting
C. Positioning
6. Product life cycle and BCG matrix
7. Marketing MixA. Product
B. Price
C. Place
D. Promotion
E. People
F. Processes
G. Physical Evidence
8. Conclusion and Recommendation
9. Bibliography
10. Appendix

EXECUTIVE SUMMARY:Aim: It was to determine that all the information shared was true and best of my knowledge;
Madame Tussauds is a giant brand under the flagship of merlin entertainment groups, it enhances values and learning experience to the society.
The aim was to discover the market environment, functioning and the expansion of Madame
Tussauds in current scenario. It was experienced that the current scenarios was mesmerising, the brand holds a unique place in the local market as well as international market and promotes a healthy environment.
Topics Discussed: the topics were covered below which helps us to understand and identify the present, past and future of an organisation. Performance measurement of an organisation were as follows- environmental analysis (PEST and SWOT), marketing philosophy and mission statement, marketing planning, product life cycle and BCG matrix, STP, marketing mix are the tools for an organisation to achieve the goal. The performance and support of an employees and their managers has been credible, they have shown the great enthusiasm towards their performance to reach the organisational objectives.
Findings: All the information was collected through secondary research, it was noticed that
Madame Tussauds is well-furnished organisation. It is the greatest attractive hub and will remain as well in future. Madame

Bibliography: Dana, J. C., 2013. What is a museum? Back to the Future with John Cotton Dana. [Online] Available at: http://rcnnolly.wordpress.com/2012/12/03/what-is-a-museum-back-to-thefuture-with-john-cotton-dana/ ICOM. Ukranian National Committee, 2012. Role of Museums In Education And Cultural Tourism Development Key Note Limited, 2007. Trends in Leisure Activities Market Assessment 2007, s.l.: Key Note Limited. Key Note Limited, 2009. European Tourist Attractions Market Assessment 2009, s.l.: Key Note Limited. Madame Tussauds London, 2009. Madame Tussauds. [Online] Available at: http://www.madametussauds.com/SiteImages/Assets/9/Microsoft_Word__22780_1_3_MT_General_Facts_09.pdf Madame Tussauds London, 2013. Introduction to Leisure and Tourism. [Online] Available at: Merlin Entertainment Group, 2013. Madame Tussauds London. [Online] Available at: http://www.madametussauds.com/London/BuyTickets/Default.aspx Merlin Entertainments Group, 2013. About Merlin Entertainments Group. [Online] Available at: http://www.legolanddiscoverycenter.jp/tokyo/en/misc/about-merlin.aspx Merlin Entertainments Group, 2013. Madame Tussauds Careers. [Online] Available at: http://www.madametussauds.com/London/About/Careers/Default.aspx Merlin Entertainments Group, 2013. Merlin Learning Experiences Education Programme. Merlin Learning Experiences, 2013. Madame Tussauds. [Online] Available at: Neil G.Kotler, P. K. I., 2008. Museum Marketing & Strategy. 2nd Edition ed. San francisco: Jossey-Bass. Noon, C., 2007. Blackstone Turns To Wax With Tussaud Purchase - Forbes.com. [Online] Available at: http://www.forbes.com/2007/03/11/tussauds-blackstone-faces-marketscx_cn_0305autofacescan03.html Okonkwo, U., 2007. Luxury Fashion Branding: Trends, Tactics, Techniques. s.l.:Palgrave Macmillan. Peter J. Leadley, P. F., 2004. Marketing: essential principles, new realities. London: Kogan Page Publishers. Roodhouse, S. C., 1993. Investing in People. CMS Bulletin, No.1(No.2, October). Silver Sea Media, 2013. Chamber Of Horrors. [Online] Available at: http://www.westendtheatre.com/tag/chamber-of-horrors/ Susan Horner, J. S., 2012. Leisure Marketing. s.l.:Routledge. William M. Pride, O. C. F., 2010. Pride-Ferrell Marketing. 15 ed. s.l.:Cengage Learning. Wilson and Wilson Publishing Ltd, 2013. Marketing mix (Price, Place, Promotion, Product) Marketing mix business studies and business english