sample business plan

INTRODUCTION

VISION
CALABARZON premier pastry and flower shop by the year 2024
MISSION
Frost Goddess & Posies aims to be a cornerstone in the community creating a neighbourhood atmosphere where customers feel comfortable and become instant regulars. We seek to offer unique and delectable pastries, personalized all-occasion cakes, healthy and organic beverages and fresh, high quality floral arrangements. We will continuously improve all aspects of our business in order to sustain the long-term success of our customers and ourselves. Frost Goddess & Posies is dedicated to operating with a constant enthusiasm for learning, being open to implementing new ideas, and maintaining a willingness to adapt to evolving market conditions.

Economic Situation
Demand for baked and pastry goods is being driven by changing lifestyles, which leaves little time to prepare meals. Busy consumers are increasingly quick to buy convenient baked snack foods such as wraps and sandwiches. According to research from Global Industry Analysts, the global baked goods industry is expected to exceed $310 billion in 2015. The global baked goods market has shown rapid recovery following the economic recession, recording strong growth over recent years. Factors fuelling market expansion include convenience, affordability and health benefits of baked goods products. Demand for healthier fortified baked products has also driven sales.
In the Philippines, baking has grown over the last century from a relatively small industry to a large, popular industry. Initially, the island featured mainly independent pastry shops that serviced cities and towns and provided employment to the local people. Nowadays, chain bakeries have increased the number of bakeries in the Philippines and have also lowered the prices of bakery products. Due to the increased demand for pastry products from the population in the Philippines, the pastry industry has grown, leading to it providing greater employment opportunities both in the bakeries and in central management.
Most countries with developed economies, as well as a number of developing countries, have strong pastry industries. Bakeries provide necessities to the population in terms of bread, cereals, biscuits, pastries, scones and cake products. Almost every household relies on the consumption of staple products such as bread, and so the pastry industry is able to thrive with this large, reliable demand. Bakeries require skilled bakers as well as other employees to serve customers, meaning the industry provides significant employment opportunities. Many people in their later teen years take up apprenticeships in pastries to learn the trade.
It is debatable as to whether or not bakeries will continue to thrive in today's modernized world. This is for the most part down to the rise in the power of supermarket chains. Many supermarkets now provide bread and other bakery products themselves - some even have their own bakeries in-store. This is bad news for independent bakeries who struggle to compete with the supermarkets; they are unable to provide the same level of convenience. That said, in most cases the quality of their goods is significantly higher than those sold in supermarkets. It remains to be seen whether the bakery industry will be able to survive when the major supermarkets have such great monopoly power.
When it comes to flower shop today as far as economic situation is good, people are motivated to spend money for buying flowers or gifts at your shop and once in a while they may order wedding flowers from your shop. This kind of situation greatly helps your business make reasonable amount of revenue and profit and it looks like you have no serious problems with continuing your floral business.
Although the economy is quite good, but when observed that the business in the food and beverages continues to grow continuously, because food is one of the four factors that need to consume for daily life. The small businesses that do not require much investment, you can store your own business as well. Nowadays, customers have high tend to consumption pastry product but they have few choices to choose so we try to create the business of Frost Goddess & Posies to support their demand.
Pastry shops are popular businesses because the sale of baked goods is not hugely affected by economic factors; products like bread will always be required, and in large quantities. They are also popular for first-time entrepreneurs because of the (comparatively) low start-up costs. It’s also easy to specialise – adding an additional service in order to bolster income and stand out from the crowd.
Awareness of high quality baked goods is on the rise. Our company is pastry and flower shop under name Frost Goddess & Posies that located at Gualberto Avenue Poblacion C Rosario, Batangas. We start as an idea of having a pastry shop who will give all-in-one services to the customer. The proposed company Frost Goddess & Posies is in the early stages of development.
Our pastry products will be offered with a variety of flavours, frosting, sizes, styles, toppings, and decorations. In addition to retail sales, the shop will sell quality baked goods, personalized cakes and cupcakes, fresh and organic fruit shakes and high quality floral arrangements to the residents and tourists of Rosario, Batangas. We can loosely be described as a quick-service pastry shop where customers sit around a bar and watch their pastries and fruit shakes being made. The show, as well as the product, is our main selling point. It is expected that the majority of revenue in the first year will be derived from in-store retail purchases. However, once the pastry shop has established a good reputation within the community, its primary revenue will most likely be from custom orders for special events.
Frost Goddess believes that eating and drinking healthy foods can have a significant impact on a person’s well-being and attitude, especially for those who believe in consuming only natural ingredients. We have many menus to choose and price not expensive. The main menus are seasonal fruit shakes, hot/iced coffee, personalized cakes and cupcakes and floral arrangement. Customers can feel like they eating at home because our services are familiarly and give the best for them because we think we like a customer to know what customers want. Our main target market is residents in the urban areas because Rosario has 7,418 residents. So we provide the place that they can meet, eat and relax together. And other target markets are tourist visiting the nearby area and residents of rural areas.
When Frost Goddess first opens, it will host a grand opening to gain consumer awareness. The event will offer free samples of a variety of products offered by the business to achieve consumer interest and desire, which in turn will increase consumer purchases. Community involvement will also greatly promote Frost Goddess as the company shows its participation and intent to contribute to the community. Such involvement will also increase consumer awareness as community members are frequently exposed to the business name. These plans for Frost Goddess are intended to help the business grow more successful and profitable. However, through the use of financial analysis customer surveys, and market share comparisons, the company will be capable of determining which of these strategies truly are productive to help the business thrive. Evaluating the effectiveness of different methods of marketing, Frost Goddess will learn what is needed for the company to be an absolute success.

Competitive Advantages
Product quality is critical to food industry. For that reason, Frost Goddess & Posies will ensure quality product through the use of fresh ingredients, sale of only fresh pastry and floral products and focus on cleanliness. Unlike other pastry shops, Frost Goddess & Posies will sell seasonal fruit shakes, cupcakes, and cakes with flavours corresponding to the season. This treats will also only be available for a limited time each year. The establishment will be able to set itself apart by superior ingredients, hard to find specialty items and exceptional flavour.
This community has a population of 105,561residences according to 2010 Census of the Municipality. There are no pastry shops in the neighbourhood that offer baked goods, floral arrangements and fruit shakes all-in-one. . The residences of the area have choices, such as Goldilocks Bakeshop but unlike them Frost Goddess & Posies provide unique products and services. We can loosely be described as an all-in-one service pastry shop where offers variety of products. Customers sit around a bar and watch their order being made. The show, as well as the product, is our main selling point.

Situation of Today’s Competition
On today’s market there is a never ending variety of the most delicious sweets and pastries to please both the palate and the eyes. The bakery sector is changing in step with society: people are spending less time eating meals but their demands for quality and traceability are increasing.
In recent years there has been a tangible shift within the bakery sector. The industry has witnessed a significant fall in the number of independent bakeries and master bakers which is partly due to the considerable increase of competitors including supermarkets and other convenience outlets.

The future of the bakery business rises and falls on the tastes of customers. The willingness of consumers to pay more for specialty breads and pastries depends on the health of the overall economy, and growth in this industry is limited to population growth at approximately 1 percent every year, according to a June 2011 Bakery Industries Snapshot from the Center For Economic Vitality. Most bakery businesses only grow by buying out their competitors or taking a portion of their business
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In the Philippines, bakeshops are found in nearly every street or corner. Although Red Ribbon and Goldilocks are among the country’s most popular brands, Julie's Bakeshop of the Gandianco family now claims dominance as the country's largest bread and pastry-maker in terms of number of outlets. The year 2012 was a notable increase in the number of independent small businesses that sold premium- quality artisanal baked goods. Entrepreneurs saw opportunity in higher quality products due to the success of chained premium baked goods stores such as Bread Talk. Better economic conditions in 2012 helped drive the trend for premiumization. Today growing in the pastry industry means always being informed about product trends, new production techniques, new recipes. To cope with the industry, with the difficult market and with competition, a confectioner needs to grow continuously, to be trained, to improve and to increase this product offer.