HRM Business Plan Project
PART 1
General Section
Mission: ECO-JOY is a proposed spin-off brand of Marriott International, Inc. It aims to get its guests to experience green, healthy, environmentally sound, comfortable and fun ny eco-tourism. The ECO-JOY Resort will be the first resort that integrates the application of biogas. All the organic fertilizers for the organic farm built by the resort and energy for the whole resort are from the partner biogas station. Meanwhile, ECO-JOY will provide the biogas station with the raw material such as food waste and manure of guests. In this way, the ECO-JOY will be following the environmentally sound and effective path, allowing itself to become the first choice for the eco-concerned guests.
Location: The ECO-JOY will be located in Hainan Island, China.
Products/Service:
Fab Tree Hab Vacation Home: 100% Living Habitat Prefabricated with Computer Numeric Controlled (CNC) Reusable Scaffolds to Graft Trees into Shape.
Hands-on Projects (fishing & fruit and vegetable picking): In the organic farm of ECO-JOY resort, guests can pick fruits or vegetable, fish and enjoy the locally-grown and organic dishes, which enable guests to have close contact with nature through hands-on projects.
Organic Herb Spa: ECO-JOY offers 100% organic, healthy herb spa. All the raw materials of the spa are locally grown without pesticides, herbicides and fertilizers.
Target Market: We are targeting families, a group of friends and busy stressed urban people. We want to introducebring them to a new way of relaxing themselves in an environment full of nature’s breath and thus
References: [1] "Chief Executive Officer (CEO) Salary " Pay Scale.com. 2 Apr.2012. http://www.payscale.com/research/US/Job=Chief_Executive_Officer_(CEO)/Salary [2] “Information of Hainan Hospitality Recruitment” jiudian.01hr.com. 2 Apr.2012. http://jiudian.01hr.com/c-hainan [3] “HR: Marriott employee training and development program” HMA Administrator.08 Jun. 2010. <http://hma.hotelworldasia.com/content/hr-marriott-employee-training-and-development-program>