Following is a sample business plan of a coffee retail chain. Although Mekong Capital is not demanding a similar standard, qualified business plans are expected to cover most aspects of the sample. More samples and information are available on Bplans website (www.bplans.com).
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Source: www.bplans.com
TABLE OF CONTENT
1.0 Executive Summary ......................................................................................................... 3 1.1 Objectives ............................................................................................................ 4 1.2 Mission ................................................................................................................. 4 1.3 Keys to Success .................................................................................................... 4 2.0 Company Summary ......................................................................................................... 5 2.1 Company Ownership .............................................................................................. 5 2.2 Start-up Summary ................................................................................................. 5 2.3 Company Location and Facilities .............................................................................. 7 3.0 Products ......................................................................................................................... 8 3.1 Product Description ................................................................................................ 8 3.2 Competitive Comparison......................................................................................... 8 3.3 Sourcing ............................................................................................................... 8 3.4 Technology ........................................................................................................... 8 3.5