Sample Business Plan A
Sample Business Plan A: Service Business
Webster BUSN 5000 Online Course
ForeverYours Wedding Consultants
From your engagement to your honeymoon…
Create memories that will last FOREVER!
Last Revised: January 23, 2009
This business plan is intended solely for informational purposes to assist you with a due-diligence investigation of this project. The information contained herein is believed to be reliable, but the management team makes no representations or warranties with respect to this information. The financial projections that are part of this plan represent estimates based on extensive research and on assumptions considered reasonable, but they are, of course, not guaranteed. The contents of this plan are confidential and are not to be reproduced without express written consent.
Table of Contents
Executive Summary 3
Company Direction 5 Present Situation 5 Vision and Mission 5 Strategic Goals and Objectives 5
Company Overview 5 Legal Business Description 5 Management Team 5 Strategic Alliances 6
Service Strategy 6 Current Services 6 Days and Hours of Operation 7 Research and Development 7 Service and Delivery 7
Market Analysis 8 Market Definition 8 Customer Profile 8 Competition 8 Risks 9
Marketing Plan 9 Sales Strategy 9 Pricing Strategy 9 Distribution Channels 10 Advertising and Promotion 10 Publicity 10
Financial Plan 10 Assumptions 10 Summary of Financial Statements 11 Capital Requirements 12 Exit/Payback Strategy 12
Conclusion 12
Supporting Documents 13 Income Statements (2009, 2010, 2011) 14 Cash Flow Statements (2009, 2010, 2011) 17 Balance Sheets (2009, 2010, 2011) 20
Note: To minimize problems with Table of Contents alignment in your business plan, you can copy and paste this page to your document. As long as your Page Setup has a 1.25" left margin and a 1" right margin, the alignment should work
Executive Summary
ForeverYours is a wedding consultant firm that will be located
Webster BUSN 5000 Online Course
ForeverYours Wedding Consultants
From your engagement to your honeymoon…
Create memories that will last FOREVER!
Last Revised: January 23, 2009
This business plan is intended solely for informational purposes to assist you with a due-diligence investigation of this project. The information contained herein is believed to be reliable, but the management team makes no representations or warranties with respect to this information. The financial projections that are part of this plan represent estimates based on extensive research and on assumptions considered reasonable, but they are, of course, not guaranteed. The contents of this plan are confidential and are not to be reproduced without express written consent.
Table of Contents
Executive Summary 3
Company Direction 5 Present Situation 5 Vision and Mission 5 Strategic Goals and Objectives 5
Company Overview 5 Legal Business Description 5 Management Team 5 Strategic Alliances 6
Service Strategy 6 Current Services 6 Days and Hours of Operation 7 Research and Development 7 Service and Delivery 7
Market Analysis 8 Market Definition 8 Customer Profile 8 Competition 8 Risks 9
Marketing Plan 9 Sales Strategy 9 Pricing Strategy 9 Distribution Channels 10 Advertising and Promotion 10 Publicity 10
Financial Plan 10 Assumptions 10 Summary of Financial Statements 11 Capital Requirements 12 Exit/Payback Strategy 12
Conclusion 12
Supporting Documents 13 Income Statements (2009, 2010, 2011) 14 Cash Flow Statements (2009, 2010, 2011) 17 Balance Sheets (2009, 2010, 2011) 20
Note: To minimize problems with Table of Contents alignment in your business plan, you can copy and paste this page to your document. As long as your Page Setup has a 1.25" left margin and a 1" right margin, the alignment should work
Executive Summary
ForeverYours is a wedding consultant firm that will be located