The most important items to remember regarding graphics and formatting:
1. Apply USAID’s identity and branding according to the USAID Graphics Standards
2. Use USAID fonts (Gill Sans or Gill Sans MT (bold for headlines, subheads and highlighted text; regular or light for body text; italic for captions), or Garamond or Ariel if Gill Sans not available.
3. Use USAID colors:
Primary color palette
USAID Blue (RGB 0R 42G 108B)
USAID Red (RGB 194R 17G 58B)
Solid Black (RGB 0R 0G 0B)
Secondary color palette
Dark Gray (RGB 102R 102G 102B)
Light Gray (RGB 221R 221G 221B)
Light Blue (RGB 157R 191G 229B)
FRONT COVER - As with all USAID publications, the front cover has the following elements:
Use USAID standard graphic identity/brand. Available for download from http://pdf.usaid.gov/pdf_docs/PNADB334.pdf
Place the USAID identity in the upper left area in a white field that is one or two horizontal bars in height (the cover should be divided into 9 equal horizontal bars).
If jointly funded and co-branded (with a partner or another donor’s brand), request lower-left placement for USAID’s brand, and all brands/identities should be of equal size and prominence, preferably along the bottom of the cover.
Evaluation Covers - To distinguish Evaluations from other type of publications also include:
A Light Blue field one or two bars in height behind the evaluation title with the word “Evaluation” above the title
A photograph from the project being evaluated, and sized to cover the width of the cover, with height taking up 4 or 5 horizontal bars.
Since external evaluations are not USAID authored, the following statement must be on the cover: “This publication was produced at the request of the United States Agency for International