Sample Feasib

A PROJECT FEASIBILITY STUDY ON THE ESTABLISHMENT OF
SALT AND LIGHT TEA SHOP IN DUMAGUETE CITY

In partial fulfillment of the Requirements in
Management 47 (Enterprise Planning)

Submitted by:

November K. Alagasi
Crisha Aurese P. Dagle
Ralph Jan I. Jayoma
Dexter C. Mira
Ordep Mae V. Quiza
Junabeth Marie B. Tamparong
Francis Lonie R. Zamora

Submitted to:

Mr. Ehsan Yaeghoobi
Course Instructor

Atty. Gloria S. Futalan
Course Adviser

May 12, 2012 TABLE OF CONTENTS

ACKNOWLEDGEMENT v
INTRODUCTION 1
I. OBJECTIVES OF THE STUDY 2
II. SCOPE OF THE STUDY 3
III. SIGNIFICANCE OF THE STUDY 3
IV. METHODOLOGY
A. Description of the Sources of Data 4
B. Research Environment 4
C. Respondents of the Study 5
D. Sampling Technique 5
E. Research Instrument 6
F. Data Gathering Procedure 6
G. Statistical Treatment Applied 7
H. Limitations of the Study 7
V. PROJECT SUMMARY
A. Background of the Study 7
B. Name of the Enterprise 8
C. Project Proponent 8
D. Location of the Business 8
E. Brief Description of the Project 8
F. Objectives of the Project 9
G. Highlights of the Study
1. Conception of the Business 10
2. Nature of the Business Industry 10
3. Mode of Financing 10
4. Cost of Investment 11
5. Time Table and Status of the Project 11
6. Gantt Chart 12
VI. SUMMARY OF FINDINGS
A. Management Aspect 13
B. Market Aspect 13
C. Technical Aspect 13
D. Financial Aspect 14
E. Legal Aspect 14
F. Socio – Economic Aspect 14
G. Environmental Aspect 15
VII. ELEMENTS OF THE STUDY
I. MANAGEMENT ASPECT
A. Basic Consideration 16
B. Form of Ownership 16
C. Organizational Chart 17
D. Officers and Key Personnel 18

II. MARKETING ASPECT
A. Market Factor
1. Market Description 24
2. Product Description 24
3. Demand 24
4. Supply 25
5. Demand – Supply Analysis 26
6. Competitor’s Profile 26
7. Pricing Scheme 30
B. Marketing Program/ Plan
1. Product 31
2. Place 32
3. Price 32
4. Promotion 33
5. People 35
C.