FEASIBILITY STUDY
On
Blue Mountain Resto Bites
In partial fulfillment of
Principles of Management
Submitted to:
Ms. Mylene Labadan
Submitted by:
Catubay, Eugene
Dimaculangan, Maribel
Macabuhay, Jayson
Zuñiga, Jenny Ann
Date: October 10, 2012
Acknowledgement
This feasibility study is written to prove the ability of the students to manage a fast food chain restaurant. We would like to thank, first of all to our beloved parents, that is willing to support us in anyway and in this study for giving us our financial needs to produce this certain type of feasibility study and for giving us different ideas about this project.
Second to our beloved Professor Ms.Mylene Labadan for giving us the opportunity to have this kind of study and for trusting us that we can do this type of study.
Third to the members of this project, Maribel Dimaculangan, for providing the internet connection and for providing the things we need to finish this study. To Jayson Macabuhay, Jenny Ann Zuniga and Eugene Catubay for being supportive and for giving a lot of ideas about this study. We thank ourselves because we did it anyway and we work well together for having the privilege to cooperate with each one of us.
And Lastly to God the father the Almighty one, for giving us the knowledge and wisdom we use every day of our lives.
Table of Contents
Acknowledgement
Chapter 1: Introduction to the concept of Restaurant 1.1 Definition of Restaurant 1.2 Characteristics of Restaurant
Chapter 2: Executive Plan
2.1 Objectives
2.2 Mission
2.3 Key to Success
Chapter 3: Company Summary
3.1 Company Ownership
3.2 Start-up Summary
3.3 Company Location and Facilities
Chapter 4: The Product
4.1 Product Description
4.2 Competitive Comparison
4.3 Sales Literature
4.4 Sourcing
4.5 Sales Program
4.6 Future Product
Chapter 5: Marketing Analysis
5.1 Market Segmentation
5.2 Target Market Segment Strategy
5.3
Bibliography: Date of Birth : August , 22 , 1994 Place of Birth : Caloocan City PERSONAL INFORMATION Date of Birth : October 26, 1994 Date of Birth : June 26, 1994 Place of Birth : Quezon City PERSONAL INFORMATION Date of Birth : January 11, 1995