CRUISE LINE
Assistant Entertainment Director
Prepared for:
Professor Evelyn Shankus, M.S.
Submitted by:
Jeremy Olsen
Jeremy Hall
Carmin Hatch
Katelyn Templeton
Amy Hargrave
Aliesha Salisbury
November 28, 2012
TABLE OF CONTENTS
History/Organizational Overview #
Job Analysis #
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Job Description #
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Recruiting Methods #
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Selection procedure #
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Interview questions #
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Performance appraisal system #
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Plan for compensation and reward #
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References #
History and Organizational Overview
Overview
The cruise industry is the fastest growing segment of the travel industry – achieving more than 2,100 percent growth since 1970. Sarkisian Cruise Line (SCL) operates one ship which is designed to foster exceptionally fun and memorable vacation experiences at an outstanding value. SCL provides year-round cruises to the Bahamas, Caribbean, and Bermuda. The brand caters to couples, singles, and a variety of groups of friends within the 21-45 age range. SCL is a member of the exclusive World’s Leading Cruise Lines alliance, which has six world-class cruise lines, each a leader in a particular style of cruise vacationing. SCL offers affordable, but luxurious cruise options.
Brief History
SCL was launched by the entrepreneur Steve Sarkisian, who set out to realize his vision of making a vacation experience once reserved for the very rich, now accessible to the average person. It first set sail in 2009 with a three day cruise in the Bahamas. SCL is an American owned cruise line, based in Miami, Florida. Sarkisian was a pioneer in the concept of shorter, less expensive cruises. Sarkisian is known for its Las Vegas-style décor and entertainment, as there are a wide range of activities offered on board.
Mission statement
Sarkisian’s mission is