Sample Marketing Plan
Oatie oats pastries
A Marketing Plan presented to:
Prof. Enrico Cardones
in partial fulfillment of the requirements for
New Market Development
Presented by:
Reisie g. capatan
March 2012
I. Executive Summary
The venture that we are about to put up will be called “Oatie – Oats Pastries”. It will be offering cakes and pastries that are healthy and guilt-free as it made with fresh and high quality ingredients.
The main goals of the business are as follows:
1. To encourage people in trying a new and healthy way of sweet indulgence
2. To be able to reach its goal of habing an income of 10,000 – 15,000 php monthly
3. To be establish long run venture
4. To establish a new way of fulfilling one’s desire of having a dessert without any guilt and to all those that is health conscious, we will change their point of view of consuming sweets.
LOGO
[pic]
II. Situation Analysis
Company
The proposed business, Oatie – Oats Pastries, is in the early stages of development. Oatie – Oats pastries will be a specialty bakeshop, focused on providing organic, healthy and sugar-free baked goods to the community. It is expected that the majority of revenue will be derived from ordered purchases. Oatie - Oats pastries competes in a sub market of the baked goods, desserts and health food industries. Competition will range from large local bakeshops, to smaller independent bakeshop in the community. Oatie – Oats pastries will be able to set itself apart by offering high quality ingredients and exceptional flavor. Since Oatie – Oats pastries will be able to differentiate itself from its competitor, it will not be forced to rely on low cost pricing. This will enable the bakeshop to maintain a decent profit margin in a growing industry despite the competition. The product and service that the venture will offer
A Marketing Plan presented to:
Prof. Enrico Cardones
in partial fulfillment of the requirements for
New Market Development
Presented by:
Reisie g. capatan
March 2012
I. Executive Summary
The venture that we are about to put up will be called “Oatie – Oats Pastries”. It will be offering cakes and pastries that are healthy and guilt-free as it made with fresh and high quality ingredients.
The main goals of the business are as follows:
1. To encourage people in trying a new and healthy way of sweet indulgence
2. To be able to reach its goal of habing an income of 10,000 – 15,000 php monthly
3. To be establish long run venture
4. To establish a new way of fulfilling one’s desire of having a dessert without any guilt and to all those that is health conscious, we will change their point of view of consuming sweets.
LOGO
[pic]
II. Situation Analysis
Company
The proposed business, Oatie – Oats Pastries, is in the early stages of development. Oatie – Oats pastries will be a specialty bakeshop, focused on providing organic, healthy and sugar-free baked goods to the community. It is expected that the majority of revenue will be derived from ordered purchases. Oatie - Oats pastries competes in a sub market of the baked goods, desserts and health food industries. Competition will range from large local bakeshops, to smaller independent bakeshop in the community. Oatie – Oats pastries will be able to set itself apart by offering high quality ingredients and exceptional flavor. Since Oatie – Oats pastries will be able to differentiate itself from its competitor, it will not be forced to rely on low cost pricing. This will enable the bakeshop to maintain a decent profit margin in a growing industry despite the competition. The product and service that the venture will offer