Sample Marketing Survey
Dear Respondent:
We, the BS-Management Accounting students of Ateneo de Davao University, are currently undergoing a Project Feasibility Study of the product “Kinutil” in partial fulfillment of the requirements in Management Consultancy. In line with this, we would like to ask for your help through answering this survey form.
Brief background of the product:
Kinutil is a Boholano chocolate eggnog energy drink, supercharged with tuba–coconut toddy with a blend of condensed milk, native chocolate (tablea), egg yolk, and savoring the distinct crunch of a healthy pako (fiddlehead fern). It is derived from the from the visayan term Kutil or stir.
Phase 1
Part I: About the Product
1. Have you heard of “tuba” before? o Yes o No
2. Have you tried it? o Yes o No
3. How about KINUTIL (tuba with cocoa, egg, and honey), have you heard about it before? o Yes o No
If yes, from whom? o Family and relatives o Friends o Neighborhood/Barangays o Stores Others (please specify) ____________
(Please proceed to No. 4)
§ If no, are you interested with it? _YES _NO (If yes, proceed to No.6 ; if no, proceed to Part III)
4. Have you tried it before? o Yes o No § If YES, does it taste good? (Please rate, 5 as the highest) o 1 o 2 o 3 o 4 o 5 5. How often do you buy the product? o Daily o Weekly o Monthly o Yearly
Others (please specify): ___________
6. At what rate are you willing to buy the product? (Please rate, 5 as the highest) o 1 o 2 o 3 o 4 o 5
Phase 2
Part II: Financial Aspect
7. How much are you willing to pay?
___________________________
Part III: Preferences
8. How do you consider yourself as a drinker (alcoholic drinks)?
o Hard Drinker o Occasional Drinker o Regular Drinker _ Not a drinker
9. If you were to buy a product,
We, the BS-Management Accounting students of Ateneo de Davao University, are currently undergoing a Project Feasibility Study of the product “Kinutil” in partial fulfillment of the requirements in Management Consultancy. In line with this, we would like to ask for your help through answering this survey form.
Brief background of the product:
Kinutil is a Boholano chocolate eggnog energy drink, supercharged with tuba–coconut toddy with a blend of condensed milk, native chocolate (tablea), egg yolk, and savoring the distinct crunch of a healthy pako (fiddlehead fern). It is derived from the from the visayan term Kutil or stir.
Phase 1
Part I: About the Product
1. Have you heard of “tuba” before? o Yes o No
2. Have you tried it? o Yes o No
3. How about KINUTIL (tuba with cocoa, egg, and honey), have you heard about it before? o Yes o No
If yes, from whom? o Family and relatives o Friends o Neighborhood/Barangays o Stores Others (please specify) ____________
(Please proceed to No. 4)
§ If no, are you interested with it? _YES _NO (If yes, proceed to No.6 ; if no, proceed to Part III)
4. Have you tried it before? o Yes o No § If YES, does it taste good? (Please rate, 5 as the highest) o 1 o 2 o 3 o 4 o 5 5. How often do you buy the product? o Daily o Weekly o Monthly o Yearly
Others (please specify): ___________
6. At what rate are you willing to buy the product? (Please rate, 5 as the highest) o 1 o 2 o 3 o 4 o 5
Phase 2
Part II: Financial Aspect
7. How much are you willing to pay?
___________________________
Part III: Preferences
8. How do you consider yourself as a drinker (alcoholic drinks)?
o Hard Drinker o Occasional Drinker o Regular Drinker _ Not a drinker
9. If you were to buy a product,