Section I
Report writing
(Time Duration: 180 minutes)
Instructions:
Choose any one Subject according to your academic background and compile a report of 825 words (3 pages). (For candidates with background of Stats or Finance, they are required to attempt both the sections A & B which are mentioned under their subject heads. Please make sure you have relevant software installed on your system, e.g. SPSS)
Internet will be provided for assistance. However your report should be written in your own words as ** “plagiarism” will lead to cancellation of test. ** Plagiarism is a form of cheating when you copy and paste exactly word to word from internet.
Your report would be graded mainly on two factors:
English ( grammar, structure, & flow) and Compliance
Maximum time allotted for this section is 3 hours (180 minutes)
Formatting Required:
Font size: 12
Font Type: Times Roman
Spacing: Double Space
Word Count: 825 words (3 pages)
Formatting Style: APA (American Psychological Association)
Subject 1: Arts and Literature
Topic: Nathaniel Hawthorne
Topic Description: Provide an argument related to theme, characterization, plot structure, word choice and symbolism in “The Birth Mark”. Include autobiography of the author.
Subject 2: Engineering and Information Technology
Topic: Alternative Energy
Topic Description: Write an essay about the need of energy. Provide the steps taken to overcome energy short fall. Write methods of alternative energy and provide the environment implication regarding these methods.
Subject 3: Business Management
Topic: Integrated marketing communication
Topic Description:
Make Marketing mix.
Analyze the IMC strategy of any company with the more successful IMC strategy. Give argumentation why their IMC strategy has been successful.
Which IMC tools do they use?
What is the reason the company decided to use these tools?
You should make use of at least 3