Sample of Customer Analysis (Marketing Mix Strategy)
Positioning
Competitor A’s product
Competitor B’s product
Competitor C’s product
Your Product
With its global strategy underway, Whirlpool continues to strengthen its position in the market and meet its most important objective: delivering on its brand promise to consumers.
Their positioning strategy is completely aligned to deliver solutions to consumers that they truly value. Though price is an important part of the equation, it is not the entire equation. Whirlpool’s goals are straightforward: “to grow the strength of brands in ways that build unmatched levels of customer loyalty.”
“Quality that Grows with You. Ka-partner ng praktikal na nanay.”
Hanabishi’s positioning strategy is focused on the quality of the appliances and benefits that the consumer will get upon purchasing of Hanabishi’s appliances products. The positioning statement tells a continuous innovation of the company’s products.
"Thinking of you".
Electrolux has vowed to remain focus in catering to the premium category for consumer household durables market where it has been known for even as it tries to penetrate to the needs of the ASEAN region, which is largely composed of developing economies. The company has a market position to keep and would not think of to go into the low-end product segment, maintaining its positioning for the premium category. Consumer-oriented company in which all product development grows out of insight into consumer needs.
“Tatak Standard. Tibay Standard”
Standard Appliances is the most trusted appliance company in the Philippines. For over 30 years, Standard Appliances has been providing Filipinos with top-of-the-line, quality appliances for the kitchen, laundry and living room; helping raise every Filipino’s Standard of living.
Whirlpool
Product
Since Whirlpool is a foreign brand, the product strategy that were used in the other countries is a Multi-domestic strategy wherein there is a product customized for each market. In the
Competitor A’s product
Competitor B’s product
Competitor C’s product
Your Product
With its global strategy underway, Whirlpool continues to strengthen its position in the market and meet its most important objective: delivering on its brand promise to consumers.
Their positioning strategy is completely aligned to deliver solutions to consumers that they truly value. Though price is an important part of the equation, it is not the entire equation. Whirlpool’s goals are straightforward: “to grow the strength of brands in ways that build unmatched levels of customer loyalty.”
“Quality that Grows with You. Ka-partner ng praktikal na nanay.”
Hanabishi’s positioning strategy is focused on the quality of the appliances and benefits that the consumer will get upon purchasing of Hanabishi’s appliances products. The positioning statement tells a continuous innovation of the company’s products.
"Thinking of you".
Electrolux has vowed to remain focus in catering to the premium category for consumer household durables market where it has been known for even as it tries to penetrate to the needs of the ASEAN region, which is largely composed of developing economies. The company has a market position to keep and would not think of to go into the low-end product segment, maintaining its positioning for the premium category. Consumer-oriented company in which all product development grows out of insight into consumer needs.
“Tatak Standard. Tibay Standard”
Standard Appliances is the most trusted appliance company in the Philippines. For over 30 years, Standard Appliances has been providing Filipinos with top-of-the-line, quality appliances for the kitchen, laundry and living room; helping raise every Filipino’s Standard of living.
Whirlpool
Product
Since Whirlpool is a foreign brand, the product strategy that were used in the other countries is a Multi-domestic strategy wherein there is a product customized for each market. In the